Why can't pioneering innovative companies sustain their first mover advantages?

Why can
Masters
Essay
Marketing
Pages 14 (3514 words)
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Research in Motion (RIM) is a leading manufacturer of wireless devices. The manufacture of first mover advantages enabled the company to emerge from an unknown small entrepreneurial firm into becoming a global force in the sector of wireless devices within a very short period of time…

Introduction

The breakthrough product for this Canadian company has remained to be the BlackBerry (Sweeny 2009). However, the arrival of iPhone in the market has overturned everything for Research in Motion leaving the company struggling to cope with the fast follower’s challenge. Rivals such as Google and Apple which performed well in the market have led to a downward performance in the company’s stock prices. Apple first launched iPhone, a device which took a dominant position in the market and more so in the consumer segment and is now taking leads in the corporate market where BlackBerry’s were dominant. ...
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