According to its vision, the organization has been quite responsive in inculcating the value of its Corporate Social Responsibility (CSR) when dealing with the customers. Fundamentally, due to its aspiration to create customer value and employee satisfaction, the organization has developed a ‘Corporate Charity Matching Program’ to keep its employees motivated and driven towards efficiency in rendering quality services to its customers (Apple Inc., 2013; Somo, n.d.). One of the major ethical issues witnessed by Apple when performing its operational activities is often argued to be its rapid innovation concerns. It is in this context that Apple has been focused on inculcating rapid innovations of its products which has not only reduce the span of product life cycle, but has also increased its challenges in terms of customer loyalty and brand awareness. For instance, due to the rapid innovations of its product line, the customers are likely to become unresponsive to the new brands launched along with possess a feel of dissatisfaction due to the decreasing span of product life cycle. Emphasizing on this particular issue, the aim of this study is to identify the initiatives taken by Apple in performing its CSR with efficiency from a customer point of view. ...Show more
Apple Corporate Responsibility to the Customers Table of Contents Table of Contents 2 Introduction 3 Corporate Social Responsibility (CSR) Performed by Apple to Customers 4 Discussion 7 Conclusion and Recommendations 9 10 References 11 Introduction Apple Inc…
Innovations in this industry are observed to take place more frequently rather than other industries in the current phenomenon. The sales and adoption of tablet and smart phone are further being determined by high popularity of mobile phones. In present days, there is high requirement for immediate, on-demand access to the websites, computer and other networking tools along with numerous services among customers as well as organisations.
Currently, the company has been able to revitalize itself by acquiring a new CEO, whose capabilities continue to offer valuable resources. In addition, the firm has a vast array of integrated systems of software and hardware, which it has successfully marketed to derive full value (Lashinsky 23).
The current report will throw light on the critical aspects of corporate governance and corporate social responsibilities of Samsung Company. While corporate governance is majorly concerned with the internal issues of an organization, corporate social responsibility is that department which deals with the external environmental factors affecting the company.
and Lee (2004) defined CSR as the “commitment to improve community well-being through discretionary business practices and contributions of the corporate resources” (Kotler &Lee, 2004, p.3). Crane et al (2009) has mentioned that CSR has appeared in the history along with the
18). Apple Corporation has a code of conduct pertaining to ethical and social responsibility, even though it falls short in its implementation. Apple Corporation is renowned as the world’s most valuable corporation through its designs that are
The specific products are iPhones, iPads, Mac PC, Apple TVs and iPod together with their related applications and software. Apple sells the above products to academic institutions, small sized businesses,
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