Apple corporate responsibility to the customers

Apple corporate responsibility to the customers Essay example
Masters
Essay
Marketing
Pages 7 (1757 words)
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Apple Corporate Responsibility to the Customers Table of Contents Table of Contents 2 Introduction 3 Corporate Social Responsibility (CSR) Performed by Apple to Customers 4 Discussion 7 Conclusion and Recommendations 9 10 References 11 Introduction Apple Inc…

Introduction

According to its vision, the organization has been quite responsive in inculcating the value of its Corporate Social Responsibility (CSR) when dealing with the customers. Fundamentally, due to its aspiration to create customer value and employee satisfaction, the organization has developed a ‘Corporate Charity Matching Program’ to keep its employees motivated and driven towards efficiency in rendering quality services to its customers (Apple Inc., 2013; Somo, n.d.). One of the major ethical issues witnessed by Apple when performing its operational activities is often argued to be its rapid innovation concerns. It is in this context that Apple has been focused on inculcating rapid innovations of its products which has not only reduce the span of product life cycle, but has also increased its challenges in terms of customer loyalty and brand awareness. For instance, due to the rapid innovations of its product line, the customers are likely to become unresponsive to the new brands launched along with possess a feel of dissatisfaction due to the decreasing span of product life cycle. Emphasizing on this particular issue, the aim of this study is to identify the initiatives taken by Apple in performing its CSR with efficiency from a customer point of view. ...
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