StudentShare solutions
Triangle menu

Advertising and promotion - Essay Example

Nobody downloaded yet
Different brands are differentiated by the creation of unique brand logos, brand names, brand values and brand designs as well as typefaces. The first step towards development of a brand is the assessment of the business, how it operates, and the kind of messages to be sent to the consumers. The company should work out its product competencies, assess the existing and potential customer, and find out the feeling of the customers about the brands after which the company considers the development of a new brand within its current customer perception. This is then followed by putting all elements together and creation of the brand (Clifton, 2010). A good example is Reebok from Adidas Group and Jordan Brand from Nike Inc, both which are sports wear brands. Creation of the Reebok brand was inspired by its fitness and its commitment to consumers by empowering them to be fit for life. The success of this product is based on its courage to challenge convention in innovative products development and in the creation of new markets. The Reebok brand comes with different designs, color and strap lines. Despite of these different designs, the brand is highly differentiated with features which persuade customers to love it and even come more loyal to the brand. The Reebok brand and the entire Adidas Group are highly focused on the environment as part of its Corporate Social Responsibility. The company has developed an effective strategy to manage environmental impacts and risks from its brands, and this has promoted its brands value. The creation of Jordan Brand from Nike Inc was inspired by the dynamic legacy, vision and the direct involvement of Michael Jordan. The brand comprises of apparel, footwear and accessories. The creation of the brand was based on the assessment of the existing and the potential customers and the definition of the core competencies of the company. Different brand design, color, different brand names under the shelter of Jordan Brand and strap lines are parts of the Jordan Brand and its different images. The different designs of the Jordan Brand attract different consumers depending on their needs. With the use of different designs, the company is able to persuade different customers to love and like the brand and even increase brand loyalty. The brand values of Jordan Brand are indicated by its Corporate Social Responsibility towards investing in the community in sectors like creativity, sport and education. The engagement of the Jordan Brand in the community has mad the brand to remain active in the market as it has promoted the brand value. Section B: Segmentation, Targeting and Positioning Market segmentation is the process of subdividing the larger market into segments with similar wants, needs and market characteristics. It involves the identification of market portion which are distinct from each other in order to better satisfy all the needs of the consumers. Market segmentation can be achieved by dividing the market geographically, demographically, in terms of their behavior and psychology (Cant, Strydom and Jooste, 2009). Targeting is the process of selecting a certain group in the market in which the company intends to focus its advertising efforts. Targeting can also refer to a group of like minded individuals who are inclined towards similar products and who ...Show more
Cite this document
  • APA
  • MLA
(“Advertising and promotion Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(Advertising and Promotion Essay Example | Topics and Well Written Essays - 1500 Words)
“Advertising and Promotion Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times


Running Head: Advertising and promotion Advertising and promotion Name Institution Date Advertising and promotion Part One Section A: Brands and branding The main purpose of branding is to convince customers in to choosing the company’s brand over other brands which makes that brand stand out from other brands…
Advertising and promotion
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Advertising and promotion"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Advertising and promotion
This paper has presented brief plan of the integrated promotional strategy of Tesco considering both below the line and above line techniques for advertising. This paper has highlighted that integrated approach to marketing promotion is a careful coordination among most effective tools of promotion with emphasis on ensuring the consistency in messages being delivered to the customers.
14 pages (3500 words) Essay
Advertising promotion
“I’ll Run for you” is a service which Darla Domke aims to provide to her family, friends and neighbours by running errands for them. Darla has been living in the same area for years and as a result she is familiar with the shop owners, the service providers and the shortest routes anywhere in the neighbourhood.
4 pages (1000 words) Essay
Advertising and promotion management
The field of advertisement has undergone significant changes over the past decades in response of to a range of factors. Longitudinal analyses in advertisement and promotion have noticed a significant shift from traditional models of advertisements and promotion to current trends that offer the advantages of lesser costs, a quicker reach to the targeted client, efficiency in the systems, and the utilization of technological solutions.The process of advertisement and promotion entails the spreading of information about a product or service to the targeted audience within the quickest time range and in a manner that aligns with some of the specific details about preferences, needs, and strategi
3 pages (750 words) Essay
Advertising and promotion of Galaxy chocolate
The terms advertising and promotion are both utilized interchangeably because they tend to have a strong correlation.Advertising refers to an act/ a form of business communication, of making a product or service from getting known by the members of the public.Normally, adverting\should be persuasive and should also capture the attention of the members of public.There are various ways in which companies may decide to advertise its product.Among the ways include the use of social Media such as television, via public announcement such as radio, newspapers, magazines, bill boards.On the contrary, Marketing entails the act of directing the flow of goods and services from the producers to the consu
3 pages (750 words) Essay
Advertising and Promotion
At present, the study of mass communication industry covers basically the different forms and media of communication such as television, radio broadcasting, telegraphs, publishing, advertising, telecommunications, motion pictures, home videos, public relations, computer databases, and other information industries.
4 pages (1000 words) Essay
Advertising and promotion
The author writes about current trends in advertising and promoting and their impact. With the advent of the web, Internet marketing now accounts for a significant share of world advertising spend. The traditional dominance of mass media such as TV, Radio and press is reduced, though it remains an important component.
6 pages (1500 words) Essay
Advertising and promotion
What used to be a shotgun approach to marketing strategy no longer holds so much effective. This is the time that companies need to
8 pages (2000 words) Essay
Regulation of Advertising and Promotion
Both these regulation are quite different from one another. NAD is responsible for increasing the credibility of an advertisement by evaluating it on the basis of accuracy, truthfulness, in order
2 pages (500 words) Essay
Advertising And Promotion FINAL
Primarily, the concept of Integrated Marketing Communications (IMC) blends the promotional tools of marketing so that they are able to perform in harmony with each other. Promotion is one of the ‘Ps’ in marketing mix and the tools when blended together, work optimally
17 pages (4250 words) Essay
Advertising and Promotion in Business
Communications includes both the message and the media. Marketing Communications can create a message and deal with its conveyance through a bill supplement, telephone communication with customers,
11 pages (2750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Advertising and promotion for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us