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SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL
Pages 10 (2510 words)
In today’s world, the use of social media has significantly increase. With its increased personal use, it has also influenced the way SMEs and large corporations market their business products and services and provide customer service
53). It is also playing a key role in the overall community building. There are many types of social media that help people communicate with each other and develop business relationships. However, social media mainly refers to the social networking websites that play a dynamic role in the personal and professional lives of people. Some of the main business benefits of using social media include provision of an effective marketing platform, ability to reach large audiences, and improved customer service. In this paper, we will discuss the value of social networking websites for advertising, customer service, and as a community building tool. The paper will also include a discussion on the value of social media as an effective marketing tool. 2. Social Media as an Effective Marketing Channel Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized (Kelly 2013). With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving better response, as well as to provide customer service through enhanced level of interaction with the customers of the company (Richardson, Gosnay and Carroll 2010, p. 58). ...
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