SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL

SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL Essay example
Masters
Essay
Marketing
Pages 10 (2510 words)
Download 0
In today’s world, the use of social media has significantly increase. With its increased personal use, it has also influenced the way SMEs and large corporations market their business products and services and provide customer service …

Introduction

53). It is also playing a key role in the overall community building. There are many types of social media that help people communicate with each other and develop business relationships. However, social media mainly refers to the social networking websites that play a dynamic role in the personal and professional lives of people. Some of the main business benefits of using social media include provision of an effective marketing platform, ability to reach large audiences, and improved customer service. In this paper, we will discuss the value of social networking websites for advertising, customer service, and as a community building tool. The paper will also include a discussion on the value of social media as an effective marketing tool. 2. Social Media as an Effective Marketing Channel Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized (Kelly 2013). With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving better response, as well as to provide customer service through enhanced level of interaction with the customers of the company (Richardson, Gosnay and Carroll 2010, p. 58). ...
Download paper
Not exactly what you need?

Related papers

Impact of social media on marketing strategies
Thank you very much Daisytan. Contents TABLE OF FIGURE 7 Abstract 8 1.INTRODUCTION 9 1.1.Overview 9 1.2.Background Of The Study 10 1.3.Significance of the study 12 1.4.Research Questions 12 1.5.Aims and Objectives of the Research 13 1.6.Structure of thesis 13 2.Literature Review: 15 2.1.Introduction 15 2.2.The 21st century Paradigm: 15 2.3.Ecommerce and Supply chain 16 2.4.Information Technology:…
Digital Marketing and Social Media Marketing in Luxury Industry
The emergence of digital and social media marketing have opened up new and exciting ways of branding. Specifically, luxury brands are the ones which have capitalized these relatively newer tools in a most decent and “luxurious” fashion to design their brand images. The affluent customers of these luxury brands have also joined in the social media sites and their dominating presence is…
Social Media and Mobile Search Marketing in Saudi Arabia
With the increasing use ofInternet applications in doing business, online customer care is now also at the forefront. Therefore, it is crucial that companies invest in tried and tested strategies for Internet based customer care (Wayne, 2009). Bad systems lead to poor performance by companies as customers fail to receive the necessary attention(Professional Development Limited, 2012). According to…
digital channels and social media
These channels are applied in many fields, for better implementation of techniques and ideas we have in our minds. The best use of digital media is in businesses of different kinds and types. The marketing department of every organization needs these channels in order to maintain their business. Digital channels have become the mean of communication between common man hence the implementation of…
Social Media Marking Business Plan
The interaction of the users and the communities in social media leads to higher interaction between the groups. The daily updates provided by the businesses on its offerings and discounts could be viewed by the customers using the online platform. Apart from this, the customers could also put up queries on the products and offerings of the business. The customers could exchange their views and…
Social Media Marketing Plan
Social media provides for a platform where the target market can interact with the business by responding to the messages which the organization posts online. II. General Company Description. A. Name, location, product/services. Lips-to-Go is a restaurant and cafe located in Burlington, Iowa. Lips-to-Go offers foods of all types to its customers. Apart from selling food to individual customers,…
Impact of social media on marketing
Despite these shifts, it is not known to what extent social media has impacted marketing as a function. There appears to be a gap between marketers’ claim and consumer expectations. Thus, with the aim to evaluate the efficiency of social media on marketing, three objectives were set for the study. After extensive literature review, qualitative primary data was gathered through questionnaire…