Product and Brand management (banking)

Product and Brand management (banking) Essay example
Masters
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Marketing
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Report on ‘Product and Brand management in Barclays Bank’ Analysis Barclays is one of the most popular finance organization situated in United Kingdom with its head office located in London. It is one of the major financial services provider engaged in credit cards, personal banking, corporate and investment banking and wealth and investment management operating at international level…

Introduction

174). The Barclays brand has two business groups. The first one is the Corporate and Investment Banking, which comprises of three groups and Wealth investment management and the second, is Retail and Business Banking. The Retail and Business Banking Group comprises of four Business units. They are Africa Retail and Business Banking; Barclaycard, Europe Retail and Business banking and UK Retail and Business bank (Barclays.com). Product Portfolio: The products are of two types in general classification of categories. Products that are purchased for personal use and enjoyment are called consumer products, whereas those products those purchased for resale to make other products or for use of firms operations are called business products. (Ferrel & Hartline, 2011, p. 193) The products provided by the organization are for individuals, for corporates and investments. The products for individuals are personal banking, credit cards, loans, investment banking and wealth management. The products for corporates are corporate banking, credit cards, loans, corporate and investment banking, wealth and investment management. The Vision* of Barclays Bank Barclays are committed to building a world-class organization. ...
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