We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International and strategic marketing - Essay Example

Comments (0) Cite this document
Executive summary The music industry comprises of four broad segments song writing and publishing, recording, live music and artist management (BPI 2012). The recorded music sector has been the dominant segment in terms of revenues since the introduction of music records, a situation that was enhanced further by consolidation which led to the emergence of four major conglomerates…
Download paper
International and strategic marketing
Read TextPreview

Extract of sample
International and strategic marketing

This paper describes the rise of the recorded-music industry, the emergence of disruptive technologies and the effect of this disruption on the marketing strategies of today’s recording industry companies. The marketing strategies are discussed in perspective of the 7Ps of marketing. 3Ps are identified and analysed as potential channels for implementing marketing strategies that could mitigate the threat to recording industry’s digital music sales posed by free and illegal peer-to-peer (P2P) file-sharing websites. Table of Contents Executive summary 1 Table of Contents 2 2.0.Marketing strategies in the Music Industry 6 2.1.Product 7 2.2.Price 8 2.3.Place 8 2.4.Promotion 8 2.5.People 9 2.6.Process 10 2.7.Physical evidence 10 2.8.Section summary 10 3.0.Topics impacting the industry 11 3.1.Changing process using partners and intermediaries 11 3.2.Promoting legitimate digital music using merchandise and concert business 13 3.3.Repackaging physical evidence 14 4.0.Conclusion 15 References 16 1.0. Introduction According to the British Recorded Music Industry, the music industry can be broadly categorised into four sectors: song writing and publishing, recording, live music and artist management (BPI 2012). In all these sectors there are many different organisations and individuals performing different roles and earning their living. Currently the large share of the industry’s value is generated and controlled by the recorded music and live music sectors. The recorded sector is dominated by four major corporate labels that comprise of several smaller companies that focus on different regions and markets. These four conglomerates are: Sony Music Entertainment, Universal Music Group, EMI Music and Warner Music Group (The Economist 2008). The live music sector is dominated by Live Nation Entertainment in the United States. The growth of the recorded music sector epitomised by the rise of music labels towards the end of the 20th century led to the recording sector being synonymized as the music industry (Wikipedia 2012). The recorded music sector grew largely due to the ability of the music labels to efficiently and cost-effectively fulfil the several stages in the process of moving music from artist to consumer. The major record labels are vertically integrated businesses. The stages in the recording industry are: Artists and Repertoire (A&R) – involves finding new acts; recording music – involves composition, production and licensing of copyright; manufacture of mechanical recordings e.g. CDs and vinyl; music distribution and logistics; marketing and promotion; and retail activities (Fleming & E. G. Hughes 2002). Some of the factors that made music labels profitable are: economies of scale which spreads overheads over a wider revenue base; diversity of artists which enables them to maintain a steady flow of releases; and breadth of music catalogue. However, in the 21st century, the emergence and growth of three technologies led to the disruption experienced in the broad music industry in general, but mostly in the recorded-music industry’s value chain. These three technologies are digitalization, data compression and the Internet (Dolata 2011). Digitalization of music made it easy to make copies ... Read More
Cite this document
  • APA
  • MLA
(“International and strategic marketing Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/8626-international-and-strategic-marketing
(International and Strategic Marketing Essay Example | Topics and Well Written Essays - 4000 Words)
“International and Strategic Marketing Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.net/marketing/8626-international-and-strategic-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment
International Strategic Marketing
…………………….……….5 Selecting the best foreign market-India………………………………………………6 Entry methods available to enter into India……………………………...……………..9 Wholly owned subsidiary………………………………………………………..……..9 Franchising………………………………………………………………………….….10 Joint venture…………………………………………………………….
18 Pages(4500 words)Essay
International hospitality- To critically evaluated marketing strategic in accommodation sector
It follows logically that a hotel has to market its services in an appropriate and efficient manner in order to survive in the hospitality industry. The marketing should be such that guests are easily attracted, retained and converted into goodwill ambassadors for a hotel in the long run, (Lowson, King, and Hunter, 1999).
15 Pages(3750 words)Essay
International strategic marketing
The industry is growing in the Middle East at the rate of 15 %, thus providing enough room for further proliferation. The growing consumer base amongst the youths who has traditionally developed a sweet tooth , the ever increasing demand of the product in foreign countries, surging oil economy to name a few which have made the catalysis completed.(1).
6 Pages(1500 words)Essay
International Strategic Marketing Plan: Dried Fish from UAE to Brazil
Core Product This is the core benefits that are provided by a product. In the present context it can be said that the one of the core benefits to be provided by the product would be good taste. Variations would also be a part of the part of the benefits provided by the product.
20 Pages(5000 words)Essay
International Strategic Marketing
The company has also established a fine relationship towards its sister companies the Virgin Express and the Virgin Blue. Later on, the market of the Virgin Group of Companies began to expand. The traditional service that the company offers its clients have greatly taken a leap forward as the management of the company took a chance in venturing in other areas of business industry, which they though would further cater to other essential needs of their company's clients.
19 Pages(4750 words)Essay
International Strategic Marketing
ive industry namely, Ford Motor Company (Ford), General Motors Corporation (GM) and DaimlerChrysler (DC) played a prominent role in the evolution of the automotive industry till the 1990s. The automotive industry is the most globalized in the world and it has undergone
20 Pages(5000 words)Essay
Evaluate Bribery in the context of International Strategic Marketing
Note that the international market is volatile and government regulations as well as natural market forces often hamper the operations of companies. Moreover, international corporations are not monolithic entities that function on
16 Pages(4000 words)Essay
International & Strategic Marketing (Degree Level)
However, some important social and political considerations also need to be managed in order to ensure that the firm remains in good standing. This
10 Pages(2500 words)Essay
International and Strategic Marketing
There is a question of whether the market can grow through information systems, such as the Internet. Step 2: The problem defined is based on how to move into a local market, expand and build
6 Pages(1500 words)Essay
International Strategic Marketing
The company selected here for the purpose of international strategy analysis is UK clothing giant- Primark. The selection of Primark is based on certain grounds. First of all, the industry which it operates in is fast booming across the world and capturing the
18 Pages(4500 words)Essay
Let us find you another Essay on topic International and strategic marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us