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Integrated Marketing Communications Strategy - Essay Example

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Summary

Your name …………………………. College ……………………………… ………………. MARKETING Integrated marketing communication program for Zamda Motors Words count: 1437 Introduction Marketing communication is one of the most critical aspects of a company’s overall marketing mission and a major determinant of its success in the market…

Extract of sample
Integrated Marketing Communications Strategy

Purpose of this paper This paper is a report to be submitted to Isla Driver, the North American Marketing VP of Zamda motors, a Japanese auto company, about the Integrated marketing communication project for the company to market its new variant of car the ‘2.2’ ‘two seated’ new small car in the Eastern Canada sales region. This report describes the marketing perspectives of IMC and examines the pragmatism of the IMC strategy for Zamda’s new market project with proposed budget and plan. Zamda has long been lagging behind the major market players Honda and Toyota, but the company hopes to improve its market performance with the IMC program. Integrated Marketing Communication Integrated marketing communication is the process of developing and implementing various forms of persuasive communication programs with customers and prospects with a view to influence and directly affects the behavior selected market audience (Percy, p. 6). ...
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