MOHG3 Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Download 0
MOHG3 Table of Contents Table of Contents 2 Introduction 3 VRIN Model Analysis 3 Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Organisation In Relation To VRIN Analysis 5 Conclusion 8 References 9 Introduction Mandarin Oriental Hotel Group (MOHG) is a management and hotel investment group comprising resorts, luxurious hotels and dwellings in and around high profile locations globally…

Introduction

The Group, integrated in Bermuda, has its headquarters in Hong Kong. The mission of the Group lies in facilitating customers through the services provided to them. The Group is dedicated towards delivering excellent services through involvement of employees in the process of development of the hotel organisation. The Group emphasises on creating a congenial climate for the employees to facilitate them to perform their activities in an orderly manner. The Group is responsible in focusing their routine works through group activities, inculcating a strong believe amid one another along with contributing towards ensuring effective productivity which would enable the Group to gain reputed success in the competitive market (Mandarin Oriental Hotel Group, 2011). VRIN Model Analysis The VRIN Model Analysis is the framework which is adopted on the basis of Resource-based View (RBV). RBV emphasises on theories related to determining competitive advantages of an organisation as well as formulating a connection between internal features and competitive advantages of an organisation. The VRIN framework comprises four elements such as valuable, rare, imperfectly imitable along with non-substitutable. ...
Download paper
Not exactly what you need?

Related papers

Fisher & Paykel Market Audit and Competitive Analysis
As concerned with the pricing strategy the company would follow competitive based pricing. The company has planned a corporate and strategic plan to reinforce actions and implement it for which it has set up a long term vision 2020. Fisher & Paykel would use the Data quality Objective to measure its environmental performance and track a record of the actions that needs to be done. Along with it…
18 pages (4518 words)
Lupin Marketing plan
The project highlights the top competitors of Lupin in US and also stated the strategy that Lupin should implement in order to succeed in the US market. The Porters Five forces have been used to analysis the attractiveness of the industry, SWOT to determine the internal and external factors of Lupin Pharmaceuticals. Perceptual map has also been prepared to analysis the competitor’s position in…
15 pages (3765 words)
Bulla Ice Cream Situation Analysis
The first commercial ice-cream was produced in Australia in 1907 (Unilever, 2010). Streets ice-cream marked the beginning of the ice-cream industry in Australia in 1920 (Unilever, 2011). This was subsequently taken over by Unilever and is now one of the biggest and best known manufacturers with brands such as Magnum, Paddle Pop and Blue Ribbon. This was the first ice-cream available on sticks and…
4 pages (1004 words)
consumer behaviour - Individual Report: observation of consumer shopping/browsing behaviour.
Some of the eminent scholars portrayed the fact that the study of consumer behaviour is about the evaluation of a consumer and whether or not they get influenced by their family, relatives, society, friends and other reference groups. Thus for an origination to cater effectively to its target audience, it is essential to carry out an in-depth analysis of the consumer needs and wants (Hoyer and…
8 pages (2008 words)
Buyer Behaviour
It is obvious that NetFlix lags behind its competitors in most of preferred ( except in cost and picture where it placed second at 24 to Blockbuster’s 48). Inferring from Fishbein’s extended analysis, NetFlix has a lot of things to do if it intend to launch in UK successfully. First, it has to increase the number of titles it intend to rent out because it is perceived as lacking in this area.…
8 pages (2008 words)
CHIPOTLE INC. (NYSE:CMG) REPORT
Followed by its successful start, the company went for incorporation in 2006. The company has evolved as a unique brand because it offers naturally extracted ingredients presented with innovative and technology based ideas. This sensible combination of nature and technology has widely been regarded as a strong point of the company that has provided him stability and competitiveness in the market…
8 pages (2008 words)
information technology applications in marketing
It has been found that the app is known for its simplicity and for its innovative way of introducing new features that have made it one of the most preferred options amid users. Introduction Instagram is observed to be one of the most recognizable social media vehicles, which enables a user to share any photo or video taken instantly. It is an online image-sharing, video-sharing and social…