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MOHG3 - Essay Example

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The Group, integrated in Bermuda, has its headquarters in Hong Kong. The mission of the Group lies in facilitating customers through the services provided to them. The Group is dedicated towards delivering excellent services through involvement of employees in the process of development of the hotel organisation. The Group emphasises on creating a congenial climate for the employees to facilitate them to perform their activities in an orderly manner. The Group is responsible in focusing their routine works through group activities, inculcating a strong believe amid one another along with contributing towards ensuring effective productivity which would enable the Group to gain reputed success in the competitive market (Mandarin Oriental Hotel Group, 2011). VRIN Model Analysis The VRIN Model Analysis is the framework which is adopted on the basis of Resource-based View (RBV). RBV emphasises on theories related to determining competitive advantages of an organisation as well as formulating a connection between internal features and competitive advantages of an organisation. The VRIN framework comprises four elements such as valuable, rare, imperfectly imitable along with non-substitutable. These are the resources which are comprehensively used by an organisation in ascertaining their position in a competitive scenario (Talaja, 2012). In this regard, it can be observed that ’valuable’ stands for resources that are used by an organisation for designing strategies which would enable it to develop its effectiveness and efficiency. In this context, it can be stated that the valuable resources are to be taken into account for implementation of strategies in the organisational culture as well in the environment where the organisation eventually functions. Similarly, rare signifies uniqueness. Contextually, it can be stated that resources are required to be unique enough for enabling an organisation to gain greater competitive advantages as compared to the competitors in the market. In reference to the competitors, it can also be stated the competitors generally do not maintain a particular strategy to compete in the market for its sustainability. Thus, it does provide a vivid picture regarding whether or not the valuable and rare resources possessed by an organisation are strong enough to maintain its sustainability in the competitive market. The success of the organisation lies in exploiting the valuable resources effectively in order to sustain competitiveness in the global context (O'Fallon & Rutherford, 2010). Inimitable implies the resources which cannot be simply replicated by the competitors in the market. An organisation and the employees should have the capabilities of preserving the resources so that the competitors are unable to replicate them, which would cause serious harm to the reputation of the organisation. Non-substitutable signifies that the services and the goods supplied by the organisation are exclusive and no other organisation can match up to the offered value or quality. An organisation is required to be aware of the situation and look for keeping their competitive position intact by supplying quality products to customers for ensuring its sustainability (Mitchell, 2010). Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Organisation In Relation To VRIN Analysis From the concept demarcated in the VRIN ...Show more


MOHG3 Table of Contents Table of Contents 2 Introduction 3 VRIN Model Analysis 3 Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Organisation In Relation To VRIN Analysis 5 Conclusion 8 References 9 Introduction Mandarin Oriental Hotel Group (MOHG) is a management and hotel investment group comprising resorts, luxurious hotels and dwellings in and around high profile locations globally…
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MOHG3 essay example
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As of the year 2011, the estimated value of properties and assets of the Group was around US$2.7 billion. The Group, integrated in Bermuda, has its headquarters in Hong Kong. The mission of the Group lies in
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