MOHG3 Essay example
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Marketing
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MOHG3 Table of Contents Table of Contents 2 Introduction 3 VRIN Model Analysis 3 Strategic Strengths and Weaknesses of Madarin Oriental Hotel Group Organisation In Relation To VRIN Analysis 5 Conclusion 8 References 9 Introduction Mandarin Oriental Hotel Group (MOHG) is a management and hotel investment group comprising resorts, luxurious hotels and dwellings in and around high profile locations globally…

Introduction

The Group, integrated in Bermuda, has its headquarters in Hong Kong. The mission of the Group lies in facilitating customers through the services provided to them. The Group is dedicated towards delivering excellent services through involvement of employees in the process of development of the hotel organisation. The Group emphasises on creating a congenial climate for the employees to facilitate them to perform their activities in an orderly manner. The Group is responsible in focusing their routine works through group activities, inculcating a strong believe amid one another along with contributing towards ensuring effective productivity which would enable the Group to gain reputed success in the competitive market (Mandarin Oriental Hotel Group, 2011). VRIN Model Analysis The VRIN Model Analysis is the framework which is adopted on the basis of Resource-based View (RBV). RBV emphasises on theories related to determining competitive advantages of an organisation as well as formulating a connection between internal features and competitive advantages of an organisation. The VRIN framework comprises four elements such as valuable, rare, imperfectly imitable along with non-substitutable. ...
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