StudentShare solutions
Triangle menu

Marketing Ethics - Essay Example

Free

Extract of sample
Marketing Ethics

Nestle is now the world's largest food company, and followed by Kraft Foods, Unilever, and PepsiCo. These companies follow textbook rules when it comes to marketing strategies, which is usually defined by the so-called 4Ps, which are product, price, place, and promotion. This is the guide to help them develop customer relationship to instill loyalty and prevent product switching. Marketing experts have recently added 3Ps which are process, positioning, and people. Whatever strategies a company uses in its marketing campaigns, the current mantra of the corporate social responsibility (CSR) requires that firms employ honest advertising to manifest good intentions to all stakeholders (stockholders, employees, consumers, regulatory agencies, and host community) because ethical practices are compatible with continued growth and high profits. Advertising and marketing agencies employed by giant food companies have banded to adopt ethical practices among members and clients to foster goodwill, which is truth in advertising. Discussion The processed foods sector is sometimes wracked by scandals involving issues that are associated with public health concerns. Unsanitary manufacturing processes, ingredients which are questionable in terms of food safety (no Food and Drug Administration approval as being fit for human consumption), and banned substances or chemicals have in recent years created food scares. The more recent food scandals included the tainted baby milk mixed with melamine to increase

Check these samples - they also fit your topic

Marketing ethics
Some customers procure goods and services from certain outlets simply because they feel that those outlets cater for their needs as customers and are that these outlets conduct themselves ethically. In reaction to such trust shown by their customers, some companies actually increase their spending towards ethical marketing.
3 pages (750 words) Essay
Marketing Ethics at Apple Inc
Computer was initiated by Steve Wozniak and Steve Jobs in 1976 in Cupertino. These two young men had such a strong belief in their capacity to create amazing gadgets that they felt that attending University was something that would merely serve to dull their creative capacities.
8 pages (2000 words) Essay
Marketing Ethics Master Essay
Critics worry that high-powered appeals presented through the mouths of lovable animated characters will overwhelm children's defenses and lead them to eat too much sugared cereal or poorly balanced breakfast. Toy Marketers have been similarly criticized.
11 pages (2750 words) Essay
Human Resource Management/ marketing ethics
New changes make managers really sit up and take note of performers and incentives systems have been drawn to reward high performances. Managers are accountable for outputs and they have been asked to promote performers. While performance pay sounds like an ideal method to reward top workers and weed out inefficient ones, a system that isn't set up properly can spark divisive competition among colleagues, erode teamwork and alienate employees who view pay for performance as unfair (Zeller, 2004).
6 pages (1500 words) Essay
Marketing ethics
In the stakeholders-oriented perspective the interests of each and every one of the parties involved in the business are taken into account. Marketing ethics can be viewed according to these main ethical positions. In this essay the marketing campaigns aimed at children by McDonald's Corporation are discussed from different points of view taking as reference the shareholders-stockholders and the stakeholders ethical perspectives.
8 pages (2000 words) Essay
Marketing Ethics Essay
This phenomenon is known as 'Greenwashing'. According to an article from SourceWatch, "Greenwashing is a form of public relations propaganda which gives something the appearance of being environmentally friendly when it is, in fact, not" (BP's Rebranding, 2005).
8 pages (2000 words) Essay
MARKETING: International Marketing Ethics Paper
The behavior of customers are influenced by their culture, thus marketing efforts have to align with the preferences of the international clients. This paper studies how ethics affect a company’s decision of entering into the German market. Riordan Manufacturing is a
6 pages (1500 words) Essay
Marketing Ethics and Regulation
However, there are a lot of things people need to know and consider to be able to make this possible. One of the most important guidelines in doing so would come from the code of ethics. Code of ethics is a list of guidelines and
2 pages (500 words) Essay
Marketing ethics
Ethics of governance is the term used to describe the first association; whereas, the latter association can be referred to as governance of ethics (Rossouw, 2009). An effective
12 pages (3000 words) Essay
Marketing Ethics and Regulations
Hence, align with the legal environment whereby they will result to the right choices. In their quest to result to the appropriate choices, these codes inquire marketers religiously embrace basic professional
2 pages (500 words) Essay
its protein content, chicken and cattle injected with illegal growth hormones, and most recent, which is the deliberate mixing of horse meat in beef patties. The processed food sector includes snacks, candies, chocolates, beverages (soft drinks, cola drinks, fruit juices, and energy drinks), canned goods like fish and chicken meats, and also instant soups and noodles. There are many advantages in processed foods such as longer shelf-life, greater convenience, sanitary safety standards (removal of bacteria, virus, and pathogens by Pasteurization), time saving, wider food choices, and the addition of nutrients such as vitamins and minerals. All the finished products offer consumers greater value for money (price) because these are mass produced and cost lower, while offering also a solution (product), depending on a customer's reasonings (the different and many advantages as cited above) for buying it. However, food processing has also exposed the industry to various health issues like the cases of adulteration, substitution of certain ingredients, reduced nutritional density, accidental contamination, and the use of additives such as preservatives, stabilizers, fillers, and sweeteners. Sugar is a big cost component in most processed foods, and artificial sweeteners cost lower. Tag line of Nestle that is “Good Food, Good Life” is a commitment to nutrition, health, and wellness. It has in its Web site a profile nutrition system with regards to use of sugars in its products (ready meals, snacks, drinks, and cereals); but the firm is silent on the use of artificial sweete

Summary

MARKETING ETHICS (Nestle and Artificial Sweeteners) Name of Student (author) Name of University (affiliation) Introduction The globalization trend created tremendous pressure for large firms to do business more competitively; marketing and advertising strategies are constantly reviewed for any changes and revisions that will help a global firm hold on to its market share, expand it, and at the same time, inspire intense consumer loyalty…
Author : aufderharcamden
Marketing Ethics essay example
Read Text Preview
Comments (0)
Click to create a comment