StudentShare solutions
Triangle menu

Masafi Marketing Plan - Essay Example

Nobody downloaded yet

Extract of sample
Masafi Marketing Plan

Masafi product management team has effective designed the logo keeping in the view of mineral water. It effectively simplifies the quality of a product. The mineral water is 100% germ free and effectively tested in laboratory. Usage of hot-fill technology enables to maintain strength of various flavours in the mineral water. Attractive packaging of a product increases the product popularity and identity. Mineral water bottles of each flavour have a particular coloured cap which has created the benchmark within the industry. Constant introduction of several products is a good product extension strategy, but it is recommended that the R & D team and the product management need to monitor the quality factors of every product. In an addition Masafi should desperately target the global market is they had always implemented unique marketing strategies in their business practices. Resources and Recommendation Product strategy consists of planning and execution. These two are key resources for product strategy. The planning and execution of product strategy takes place in a complex competitive market. Masafi has implanted these resources in the strategy effectively. They have effectively planned and execute the product diversification strategy. It is highly recommended that the product strategy process must be assessable. Moreover they should involve all the stakeholders in this strategy process and should have definable checkpoints. Product Life Cycle (PLC) Product life cycle is an important tool in order to determine the life cycle of a newly developed product. Masafi offers Natural Mineral water, Potato chips, Basmati rice, Fruit juice and Facial tissues. These products have a short life cycle. As day by day the market place...
The organization is looking to dominate the global market place by extending their product line. The pure and natural water from the down wells and mountains in Ras AL Khaima is the biggest competitive advantage of the company. The organization has settled the price of every product at a premium price against the high quality of products. The organization is known for its effective CSR activities across UAE.
Brand extension and constantly developing new products has some drawbacks too. It is difficult for the organizations to deliver a large order within the deadline without effective logistic and supply chain structure. Masafi uses traditional distribution strategy. In starting years the organization had to face several environmental regulation issues. Masafi used to pack their product in poly ethylene packages. The environment rules and regulations have affected the brand image of their organization. Finally extensive research and introduction of PET packaging has overcome the poly ethylene packaging issues. Now-a-days Masafi is organizing several CSR activities in order to achieve huge reputation in the business field. ...Show more


Masafi is known as the producer of high quality FMCG goods in UAE. They are the producer of natural mineral water, facial tissues, premium basmati rice, and fruit juice and other food products like potato chips. …
Author : cokon
Masafi Marketing Plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Masafi Marketing Plan"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing plan
ives 13 4.3: Core Strategy 13 4.4: Target Market 13 4.4.1: PESTLE Analysis of the Target market 14 4.5: Competitor Targets 16 4.6: Competitive Advantage in the Target Market 16 5.0: Marketing Mix 17 5.1: Products 17 5.2: Promotion 17 5.3: Price 18 5.4: Place 18 6.0: Budget 19 7.0: Organization and Implementation 19 7.1: Weakness and control 20 References 21 Appendices 24 1.0: Executive Summary Due to increase in competition in global automotive industry, BMW have embarked on various marketing plans that are aimed at enhancing it survival in the market.
15 pages (3750 words) Essay
Masafi staregic marketing pan
8 Branding and positioning of Masafi in the targeted segment. 8 Decline in market. 8 Social and governmental constraints on the use of polyethylene for packaging purpose which may adversely affect the business of Masafi due to state’s pollution-free policy.
16 pages (4000 words) Essay
Marketing plan
8). When it comes to the marketing of Pizza Restaurant, it provides pizza products, services, information and experience to its targeted customers to satisfy their needs or wants. Armstrong and Kotler (2005) pointed that consumers, when they face broad array of good and services, choose a specific one based on their value-perception.
2 pages (500 words) Essay
Marketing Plan
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
12 pages (3000 words) Essay
Marketing plan report for Masafi company
However, Masafi exports to countries throughout the Persian Gulf region and the Middle East, Europe and the United States. This report formulates a marketing plan for Masafi. It does this by critically examining the marketing position of the company and how this places the company on the business arena.
11 pages (2750 words) Essay
Marketing Plan
To capture the segment that has become health conscious, a fermented milk product, FermHeal, can be introduced in the market as it has a wide array of health benefits and depending upon the source, everything from cancer to a hangover can be improved upon its
6 pages (1500 words) Essay
Marketing Plan
Neither Blue Moon nor Sierra Nevada, after a careful competitor analysis, seem to have television advertising for local markets in order to inspire brand preference among
4 pages (1000 words) Essay
Market plan
Since the Masafi Group is a FMCG (fast-moving consumer goods) company, it also deals with other products like flavored water, tissues, juices and chips. But, in UAE, it stands as the category leader for its mineral water product. The mineral water is pure and
5 pages (1250 words) Essay
Marketing Plan
This product has been selected as a result of growing concern for improving healthcare and welfare of different people. Nowadays, conscious people on personal about their health prefer organic foods and ABC
1 pages (250 words) Essay
Marketing Plan
er electronics- Lifestyle electronics include light and more sophisticated items such as, mobile phones, DVD players, MP3 players, video games, massage chairs and other massage equipments, Ipad accessories and other fashion electronics items. The major marketability of these
5 pages (1250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us