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Title: Dehlen et al (2010 p.448)argue that in the 21st centuery 'advertisers are no longer in control of their brands. The power
Pages 10 (2510 words)
Marketing Essay Table of Contents Introduction 3 Brief on Marketing 4 Advertising 5 Phenomena of power shift 8 Influence of marketing communication strategies 13 Reference 14 Introduction The world of 21st century is surviving and existing in an era of fast lifestyle and tremendous development.
It has to be said that because of this connectivity powered revolution, there has been a faster diffusion of various kinds of trends in various corners of the world. Of what is commonly represented as trends of globalization, it has to be defined that the entire process is based on the lines of the cross cultural influence of various kinds of trends that has emerged from the developing as well as the developed markets. The high levels of connectivity, which is providing two ways communication to various existing as well as evolving markets is acting as a major catalyst in regards to the diffusion of the globalization trends. It is highly relevant to mention that because of the rapid diffusion of the trends associated with globalization, there has been a significant evolution of various kinds of new demands from many new markets around the world. This is triggering the needs for emergence of new and open economies around the world. It is of high importance to mention that this is also helping the global markets that are located in various geographical regions around the world to attain a favourable rate of growth by catering to cross cultural as well as international and transnational demands of products and services. ...
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