• Home
  • Subjects
  • Marketing
  • Title: Dehlen et al (2010 p.448)argue that in the 21st centuery 'advertisers are no longer in control of their brands. The power

Title: Dehlen et al (2010 p.448)argue that in the 21st centuery 'advertisers are no longer in control of their brands. The power - Essay Example

Only on StudentShare

Extract of sample
Title: Dehlen et al (2010 p.448)argue that in the 21st centuery 'advertisers are no longer in control of their brands. The power

It has to be said that because of this connectivity powered revolution, there has been a faster diffusion of various kinds of trends in various corners of the world. Of what is commonly represented as trends of globalization, it has to be defined that the entire process is based on the lines of the cross cultural influence of various kinds of trends that has emerged from the developing as well as the developed markets. The high levels of connectivity, which is providing two ways communication to various existing as well as evolving markets is acting as a major catalyst in regards to the diffusion of the globalization trends. It is highly relevant to mention that because of the rapid diffusion of the trends associated with globalization, there has been a significant evolution of various kinds of new demands from many new markets around the world. This is triggering the needs for emergence of new and open economies around the world. It is of high importance to mention that this is also helping the global markets that are located in various geographical regions around the world to attain a favourable rate of growth by catering to cross cultural as well as international and transnational demands of products and services. ...
Download paper

Summary

Marketing Essay Table of Contents Introduction 3 Brief on Marketing 4 Advertising 5 Phenomena of power shift 8 Influence of marketing communication strategies 13 Reference 14 Introduction The world of 21st century is surviving and existing in an era of fast lifestyle and tremendous development…
Author : lois81

Related Essays

How to Sustain Customer Loyalty towards Brands
The researcher states that brand loyalty is the final objective a company sets for a branded merchandise. The importance of brand loyalty cannot be underestimated due to the fact that as brand loyalty increases, the vulnerability to the competitive actions is reduced which is very important in the cut-throat competitive era of today. The customer’s adherence to a particular brand increases the market value of the brand and helps the organization to have a competitive edge over the rivals. The brand loyalty also provides confidence among the organizations to launch a new product and to get...
71 pages (17821 words) Essay
Challenges of Western Brands when Marketing to Chinese
This potential can be signified by the continual growth of retail sales of consumer goods, for instance retail sales figures increased by 3% in 2007 (PRC 2011). China may be described as a large and homogenous developing market. The ‘huge population, the rapid industrialization and unprecedented economic growth’ provides manufacturers a great opportunity (Ewing et al., 2002). Multi-million Fast Moving Consumer Goods (FMCG) like Coca Cola, Uniliver and Mc-Donald’s have experienced a lot of success in this market. The consumer brand consciousness in china goes through four eras and steps...
9 pages (2259 words) Literature review
Apple Incorporated and the Power of Its Brands
Its goal is to substantially address the needs of its customers, but not until when it discovered the advantage of creating a need for its product and service offerings. The modern marketing emphasises that marketers are good at creating needs for their offerings (Boone and Kurtz, 2006; Kotler et al., 1999). In fact, Apple is very good at creating needs for its product and service offerings, the very basic foundation of how it tries to achieve its competitive advantage. However, as it continues to grow, Apple Incorporated has become highly recognized with its brands, which brings it at the top...
8 pages (2008 words) Essay
Can Advertisers Catch Your Attention
It will further explain why the advertisement did a good job in convincing the target market into taking action and suggest other ways the advertisers could get the target market’s attention. The Brand The anti-obesity theme in the “coming together” campaign by Coca-Cola is attention-catching as it touches on a sensitive issue in the American community and, indeed, worldwide. The corporate branding that runs for two minutes was well thought, planned and executed. Most consumers react favorably when advertisers communicate with them with respect and intelligence (Statt, 1977). It marked a...
3 pages (753 words) Research Paper
Differentiating Brands
However, they are the ones trying to keep up with the large brand nowadays, and it is through different strategies that they aim to realize their lost glory. Some individuals may say that Google is at a place where losing its market to some of its competition is next to impossible (Scott, 2008). This paper will examine three of Google’s main competitors, and find out if any of the strategies being implemented can work to topple the giant. Google, with regards to its competition, may have a difficult time trying to maintain the top position in terms of market share. Microsoft, Yahoo, and...
3 pages (753 words) Essay
Building brands with the support of social media
In order to increase its profitability, it is imperative that a company finds ways to build the brand. Social media’s role in brand building cannot be overemphasized because of its widespread usage and availability, and cost effectiveness. Analytical section of the paper discusses the Hierarchy of Effects, 1 Foot Cone Belding, and the elaboration effect. Final analysis elaborates likelihood model that can provide companies with assistance in building brands using social media provided that it enables customers to use attitude formation towards the offerings of the brand. Overall...
8 pages (2008 words) Research Paper
brands and branding
According to Burberry, the founder of the company he said that the company was established to help the young people realize their dreams through innovation and engage in creativity thus making life bearable to them. Marketing strategies used by Burberry The marketing strategies of the company are focused at providing provide value to the customers through the products and the type of information concerning the products that are in the market. Retail marketing Retail marketing has been commonly used by the company. As one of marketing strategies, it has the capability to make the company to be...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!