Title: Dehlen et al (2010 p.448)argue that in the 21st centuery 'advertisers are no longer in control of their brands. The power

Title: Dehlen et al (2010 p.448)argue that in the 21st centuery
Masters
Essay
Marketing
Pages 10 (2510 words)
Download 0
Marketing Essay Table of Contents Introduction 3 Brief on Marketing 4 Advertising 5 Phenomena of power shift 8 Influence of marketing communication strategies 13 Reference 14 Introduction The world of 21st century is surviving and existing in an era of fast lifestyle and tremendous development…

Introduction

It has to be said that because of this connectivity powered revolution, there has been a faster diffusion of various kinds of trends in various corners of the world. Of what is commonly represented as trends of globalization, it has to be defined that the entire process is based on the lines of the cross cultural influence of various kinds of trends that has emerged from the developing as well as the developed markets. The high levels of connectivity, which is providing two ways communication to various existing as well as evolving markets is acting as a major catalyst in regards to the diffusion of the globalization trends. It is highly relevant to mention that because of the rapid diffusion of the trends associated with globalization, there has been a significant evolution of various kinds of new demands from many new markets around the world. This is triggering the needs for emergence of new and open economies around the world. It is of high importance to mention that this is also helping the global markets that are located in various geographical regions around the world to attain a favourable rate of growth by catering to cross cultural as well as international and transnational demands of products and services. ...
Download paper
Not exactly what you need?

Related papers

How to Sustain Customer Loyalty towards Brands
The major factors behind the overall success of the organization also lies in the offering of exquisite products and service which has enthralled the customers of Mc Donald’s for a long period of time. 54 Analysis of Secondary data: 54 Discussion and Conclusion: 61 Recommendation: 63 Limitation: 65 References 68 29.Hoyer, W, D & D, J, Macinis. (2009), Consumer Behavior. Kentucky: Cengage…
Challenges of Western Brands when Marketing to Chinese
This potential can be signified by the continual growth of retail sales of consumer goods, for instance retail sales figures increased by 3% in 2007 (PRC 2011). China may be described as a large and homogenous developing market. The ‘huge population, the rapid industrialization and unprecedented economic growth’ provides manufacturers a great opportunity (Ewing et al., 2002). Multi-million…
Apple Incorporated and the Power of Its Brands
Its goal is to substantially address the needs of its customers, but not until when it discovered the advantage of creating a need for its product and service offerings. The modern marketing emphasises that marketers are good at creating needs for their offerings (Boone and Kurtz, 2006; Kotler et al., 1999). In fact, Apple is very good at creating needs for its product and service offerings, the…
Can Advertisers Catch Your Attention
It will further explain why the advertisement did a good job in convincing the target market into taking action and suggest other ways the advertisers could get the target market’s attention. The Brand The anti-obesity theme in the “coming together” campaign by Coca-Cola is attention-catching as it touches on a sensitive issue in the American community and, indeed, worldwide. The corporate…
Differentiating Brands
However, they are the ones trying to keep up with the large brand nowadays, and it is through different strategies that they aim to realize their lost glory. Some individuals may say that Google is at a place where losing its market to some of its competition is next to impossible (Scott, 2008). This paper will examine three of Google’s main competitors, and find out if any of the strategies…
Building brands with the support of social media
In order to increase its profitability, it is imperative that a company finds ways to build the brand. Social media’s role in brand building cannot be overemphasized because of its widespread usage and availability, and cost effectiveness. Analytical section of the paper discusses the Hierarchy of Effects, 1 Foot Cone Belding, and the elaboration effect. Final analysis elaborates likelihood…
brands and branding
According to Burberry, the founder of the company he said that the company was established to help the young people realize their dreams through innovation and engage in creativity thus making life bearable to them. Marketing strategies used by Burberry The marketing strategies of the company are focused at providing provide value to the customers through the products and the type of information…