This essay stresses that the effective marketing planning requires full research of the marketing environment. With an intense research on the marketing environment, effective marketing planning will obviously result. Through following the outlined market plan development above, a well thought marketing plan that have mechanisms of tracking required to modify and analyze the plan as may be needed is achieved. A market research will ensure that the company direction is identified. From a marketing environment, a marketing plan can be informal or formal, however, the research identifies who the company clients are and where they access their information from, as well as how to deliver the company marketing message to the customer.
As the discussion declares an effective marketing planning requires research on marketing environment. There are therefore various considerations made in such research. Some of the things considered in marketing environment research include: insights on the reasons why potential customers may choose the company, this includes the core requirements that the company offering will meet; the target customers, this includes information that relates to the number of potential customers, market characteristics of the target clients; the company competitors, this includes the competitors that the company will need to take the customers from; and statement of the company brand positioning for the target clients. ...Show more