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Effective Marketing Planning - Assignment Example

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Effective Marketing Planning

formation on step by step ideas and concepts required to achieve the results that are set monthly, weekly or quarterly and identifying the individuals that are responsible for each particular task; and implement, track and modify the marketing plan, this will give information on the implementation of the marketing plan and tracking all the results. The information on modification and change of the plan are derived from this step (Edwards, 2008). The effective marketing planning requires full research of the marketing environment. With an intense research on the marketing environment, effective marketing planning will obviously result. Through following the outlined market plan development above, a well thought marketing plan that have mechanisms of tracking required to modify and analyze the plan as may be needed is achieved. A market research will ensure that the company direction is identified. From a marketing environment, a marketing plan can be informal or formal, however, the research identifies who the company clients are and where they access their information from, as well as how to deliver the company marketing message to the customer (Forth Sector Development 2007). As discussed earlier, an effective marketing planning requires research on marketing environment. There are therefore various considerations made in such research. Some of the things considered in marketing environment research include: insights on the reasons why potential customers may choose the company, this includes the core requirements that the company offering will meet; the target customers, this includes information that relates to the number of potential customers, market characteristics of the target clients; the company competitors, this includes the competitors that the company will...
This essay stresses that the effective marketing planning requires full research of the marketing environment. With an intense research on the marketing environment, effective marketing planning will obviously result. Through following the outlined market plan development above, a well thought marketing plan that have mechanisms of tracking required to modify and analyze the plan as may be needed is achieved. A market research will ensure that the company direction is identified. From a marketing environment, a marketing plan can be informal or formal, however, the research identifies who the company clients are and where they access their information from, as well as how to deliver the company marketing message to the customer.
As the discussion declares an effective marketing planning requires research on marketing environment. There are therefore various considerations made in such research. Some of the things considered in marketing environment research include: insights on the reasons why potential customers may choose the company, this includes the core requirements that the company offering will meet; the target customers, this includes information that relates to the number of potential customers, market characteristics of the target clients; the company competitors, this includes the competitors that the company will need to take the customers from; and statement of the company brand positioning for the target clients. ...Show more

Summary

This paper seeks to discuss what needs to be considered when undertaking such research, demonstrating awareness of marketing theory and the implications of the findings for setting the strategic direction of the company. Marketing plans are a critical constituent to sustained financial success…
Author : sigurdbradtke
Effective Marketing Planning essay example
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