Effective Marketing Planning - Assignment Example

Only on StudentShare

Extract of sample
Effective Marketing Planning

This essay stresses that the effective marketing planning requires full research of the marketing environment. With an intense research on the marketing environment, effective marketing planning will obviously result. Through following the outlined market plan development above, a well thought marketing plan that have mechanisms of tracking required to modify and analyze the plan as may be needed is achieved. A market research will ensure that the company direction is identified. From a marketing environment, a marketing plan can be informal or formal, however, the research identifies who the company clients are and where they access their information from, as well as how to deliver the company marketing message to the customer.
As the discussion declares an effective marketing planning requires research on marketing environment. There are therefore various considerations made in such research. Some of the things considered in marketing environment research include: insights on the reasons why potential customers may choose the company, this includes the core requirements that the company offering will meet; the target customers, this includes information that relates to the number of potential customers, market characteristics of the target clients; the company competitors, this includes the competitors that the company will need to take the customers from; and statement of the company brand positioning for the target clients. ...Show more

Summary

This paper seeks to discuss what needs to be considered when undertaking such research, demonstrating awareness of marketing theory and the implications of the findings for setting the strategic direction of the company. Marketing plans are a critical constituent to sustained financial success…
Author : sigurdbradtke
Save Your Time for More Important Things
Let us write a custom assignment on your topic
"Effective Marketing Planning"
with a personal 20% discount.
Find out more

Related Essays

Marketing Management
It is built through taste, touch, smell, sound and sight. Today the brands need to stand out from its competitors and develop something unique for its target market. In short, brand is evolving (Lindstrom, 2005, p.195). The brand chosen for this project is a consumer product is Pantene a Procter & Gamble product.
6 pages (1500 words) Essay
Marketing Management
It is the struggle between the producers and consumers to define the promise and its meaning (Healey, 2008, p.6). The brand selected for this project report is Coca Cola. It is a brand which has made its presence felt both in the national market as well as internationally.
5 pages (1250 words) Essay
Marketing Management
It forms the backbone of the social and economic development of the economy. The sector chosen for the project report is hospitality industry and the research will be based on the international Fortune 500 Company, Marriott Hotel. The company at present ranks 210 in the Fortune 500 list (CNN money, 2011).
5 pages (1250 words) Essay
Marketing Management of Nike
The analysis of the marketing strategies of Nike reveals a considerable influence and high value of the brand in the market. However, in order to maintain a long-term sustainability, it is necessary for the company to not only devise strategies for attracting new customers but to also focus on innovation and retaining customers so as to generate sustainable competitive edge in the market.
7 pages (1750 words) Essay
Promotion campaign for the Spring Collection 2012 of Swarovski
The major objective of this report is to plan the product promotion using various promotional tools and techniques, such as the Marketing Mix and the 3Bs Framework, for the Spring Collection 2012 of Swarovski in a sustainable manner. The plan will focus on implementing shareholders and stakeholders analysis to justify the strategic actions beneficial for the promotion of Swarovski.
12 pages (3000 words) Assignment
MARKETING MANAGEMENT
Through the use of the SWOT (strength, weaknesses, opportunities, and threats) analysis framework, the executive managers are expected to gain a better insight with regards to all business aspects that should be taken into consideration when making important business decisions (Oetomo and Ardini, 2012; Chan, 2011; Ommani, 2011; Murray-Webster, 2010, p.
12 pages (3000 words) Research Paper
A Marketing Plan for an Asset Management Company Using GPS Satellite Technology
GPS devices send a signal to the satellites that can help track down the products with a good accuracy. This technology helps users to track down their products both mobile as well as stationary with the help of a computing device (FieldLogix, n.d., p.2).
6 pages (1500 words) Literature review
Marketing Management
Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and rage of products and this leads to decreased dependence on UK; though they are also widening their international focus.
6 pages (1500 words) Essay
W 6 Marketing A&S answers
In the healthcare setting, both concepts of advertisement as communication tool and promotional tool are used. Between the two concepts however, an
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT