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Effective marketing planning Introduction Effective marketing planning depends on how well market research has been conducted and the ability of the market researcher to create indicators which offers feedback about the success. An effective market plan should therefore not be founded on wishful thinking but instead on solid researched information concerning the customer base and the outreach effort potential.
Whether a company or business is an existing or start-up, marketing plans are a critical constituent to sustained financial success. Effective and careful planning will guarantee successful implementation, resulting into intended financial results for the company or business. Effective marketing planning begins with the development of a marketing plan. When conducting a marketing research, considerations are made to developing a marketing plan (Crane, 2010). ...
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