Nutritional habits and advertisement

Nutritional habits and advertisement Assignment example
Masters
Assignment
Marketing
Pages 4 (1004 words)
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1. Design a simple experiment using concepts in your field. Be sure to consider the ideas of experimental and control groups, threats to validity, and the advantages and disadvantages of using experiments. The experiment will seek to conduct an analysis on the nutritional habits and behavior of girls in adolescent and their relation to advertisement in Saudi Arabia…

Introduction

The control group will consist of girls who will not be shown the experiment but will also be given food the same as the girls in the experimental group. The threat to validity is that there could be some variables that affect nutritional habits and behavior other then advertisement. However, the threat will be eliminated through the use of the control group. The findings of the experiment will be important in establishing whether there is a strong correlation between nutritional habits and behavior and advertisements. In addition, the qualitative data obtained will reveal some of the reasons for the strong correlation between nutritional habits and behavior and advertisement. Experiments make use of samples that may not reflect upon the true state of things in the population. In this experiment the findings might indicate that alcohol consumption does not affect academic performance whereas in the population the state of things might be different. In addition, it would be cumbersome to establish the level of impact of different forms of advertisement. a) Operationalize the concepts in your research question into an item or items suitable for a questionnaire. ...
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