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Essay example - Global Marketing: Hardee's Situation and Opportunity Analysis Report for New Australian Fast Food Market

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Masters
Essay
Marketing
Pages 6 (1506 words)
This paper analyzis the work of Hardees which is a big global food company that was started in the year 1960. The organization has initiated restaurants in different countries, and intends to expand its market share by entering the Australian fast food market. …

Extract of sample

This essay stresses that the company has the opportunity to comprehend its opportunities in Australia. This is because of its innovativeness that helps in enhancing the differentiation of the products. The company has successfully used the innovative strategies when entering other markets that have contributed to its success. It addition, the company has enough resources, which will enable it to meet the customer’s satisfaction in the new market. One of its vital resources includes their human resources that contribute to increasing its competitiveness. The company’s managers have strong leadership skills that will make them ensure that the business realizes its objectives through the alignment of the firm’s activities with its goals. In addition, the company is capable of delivering the high quality services to its customers in the new country because it has motivated workers. The company’s workers are vey self-driven because the company focuses on satisfying their needs.
This paper makes a conclusion that Hardees is among the worlds’ most popular restaurants. The company’s strengths such as highly recognized brand and differentiated products will enable it successfully enter the Australian fast foods market. The company has various opportunities to expand in Australia because it has enough resources that will enable it to carry out all the necessary activities. In addition, the company can align its activities with goals that are important success factors in a business. ...
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