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How retailers can achieve good PR coverage - Essay Example
Pages 10 (2510 words)
How Retailers can achieve a good PR Name: Instructor: Course: University: Date: Retailing is a huge global business that keeps on growing with each coming day. New stores are opened in new locations everyday to meet the soaring demands of the locals. Even within existing markets, new needs emerge every time, and as a result, new retailers step in to meet the demands (Wood 2012)…
To communicate and relay any important information about the company to the consumers, retailers rely on a host of techniques which are collectively referred to as public relations. Good public relations improve the retailer’s bottom line. On the other hand, poor public relations are known to retard the growth of the company or worse still, lead to heavy losses (Wood 2012). These techniques range from traditional ones such as discounts, to modern ones such as environmental sensibility. The perfect mix in this broad range is not well known, but some basic tenets underline these chaos. The United Kingdom is known as the principal retail location with such brands that are recognized world wide. For example, Tesco, Asda, Morrison’s, Marks and Spencer, Next, Dixons, just to mention but a few. These retailers alongside many others account for 8% of the islands G.D.P. To be specific, the city of London is a huge retail capital with a large spending ahead of other big cities like Tokyo, New York and Paris. These U.Ks largest retail brands have to apply the full range of tools and techniques, so as to secure good public standing. This range of public relations measures shall form the core of this paper. ...