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THe Marketing Plan - Essay Example
Author : arloabbott
Pages 8 (2008 words)
MARKET PLAN FOR VENUS SOFTWARE COMPANY Table of contents Background 4 General Objectives 4 Specific Objectives 4 TargetMarket. 5 Current marketing objectives 5 Weakness 7 Threats 7 Marketing Mix 8 Fig 1; product life cycle. 10 Figure 2; Annual sales for Venus software Company in Millions of dollars…
The company’s major challenge is to develop means of increasing the profits and revenue without altering the demands of their customers and meeting their demands effectively. A SWOT analysis of the company’s strengths and weakness and external opportunities and threats has formed the basis of this marketing plan. This plan focuses on the company’s strategic growth plan, suggest ways to improve profits and revenues and enhance customer relationship through delivery of quality service to the customers to ensure continuity of the business. It also focuses on strategies of developing new products and marketing the products to different market niches that will provide increased sales to the company. Background Venus Software Company came into existence five years ago. It began as a small business that supported the development of Small and Micro Enterprises systems that enable easy management of business. Apparently, it is corporate software development organization. That develops systems for medium and large organizations. For the past five years, the organization has undergone evolution to a marketer of quality and customized made software products that supports all organizations. ...