Digital Fashion Marketing - Essay Example

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Digital Fashion Marketing

The essay "Digital Fashion Marketing" concerns the marketing in fashion. This paper intends to consider brands from four diverse web searches or profiles. The profiles include Burberry (multi-channel retailer), pure player (Asos), Debenhams (department store) and mail order (Very). The study involves assessing of business models and associated service marketing of brands. In addition, the shopping quality and experience is used in the assessment criterion. The multichannel retailer (Burberry) is a sharp focus on the client, product that were unruffled but yet the spirit of the Britannic, traditional brands and digital marketing pressed the envelope and formed a basis of inspiration to other luxury brands consequently adjusting to 21st century demands. Due to the competitive nature of online selling Burberry has embraced a maturity business model, which has significantly distinguished its digital marketing from other brands (OKONKWO, 2007). This study reveals that, this model provides a customer centered methodical and proven approach. The digital shopping experience of Burberry allows the consumers or customers to pre order at the finish of each show. This gives the brand an advantage over other brands in terms of sales. However, the stole march experienced on copycats seems to mock its looks consequently reducing the prices. Burberry’s search, usability and service experience is fantastic and friendly due to the refined web site with animations and new features, which make consumers to trench coats. ...Show more

Summary

The essay analyzes digital fashion marketing. It involves use of electronic instruments to engage with clientele and other business partners. Such tools include computers, tablets, cell phones, digital billboards and smart phones. Internet marketing is a component of digital marketing. …
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