2013 consuming fashion

2013 consuming fashion Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
The generation Y population is a group of individuals born in the late 1970s and the early 1980s. This generation precedes the generation X and has distinctive features owing to the fundamental technological developments of the time around the origin of the term. …

Introduction

The period around the late 70s and the early 80 witnessed a number of technological innovations key among which were in the sector of communication including the advent of the use of the internet. The technological developments therefore influenced the lifestyles of these people affecting their childhood thus their adulthood later in old age (Espinoza, 2012). The generation Y population is synonymously referred to as the millennium generation owing to the timing of the inception of the term around the millennium. Culture plays a big role in the formulation of a person’s lifestyle and that of the society. Culture refers to a society’s way of life, this includes the manner in which the people in the society dress, eat and worship. A society on the other hand refers to a group of people habiting a single geographical region. The use of the internet and other advanced commination gadgets succeeded in making the world a global village. This implies that every part of the world became readily accessible by overcoming the geographical barriers. By redefining the society, the internet and the associated communication development influenced people’s understanding of cultures thus resulting in most people adopting new trends while abandon unfavorable behavior. Culture is never static and the more people interact with one another the more they adopt new likes and preferences thus changing their entire cultural understanding (Espinoza & Mick, 2010). ...
Download paper
Not exactly what you need?

Related papers

Principle of Fashion Marketing 2013
The growth history of the Louis Vuitton has been awarded with the reward of world’s most valuable luxury brand for the six consecutive years from 2006 to 2012. The recognition as world’s most luxury brand has also enabled the company to gain high market valuation. The market valuation of the Louis Vuitton was about 25.9 billion USD in the year 2012 (Louis Vuitton 2012). The underlying essay…
Wang Gang Referral Consuming Fashion
They expect entertaining as well as advanced technology information to be offered by the media and are further assumed to be self-centred, demanding, and hard to amalgamate with communities. Furthermore, it has often been observed that their attitude, behaviour and lifestyle are considerably different from other generations in communities (The Financial Times Ltd, 2012). Stating precisely, there…
Annie Referral consuming fashion
Furthermore, Gen Y can be also be identified as the group of those people who believe in continuous education in order to see themselves as a successful professional in the desired sector, whether corporate or social. Rather, this particular group is learnt to focus more on their professional life and functions (Taylor & Keeter, 2010). Based on these assumptions, the discussion henceforth intends…
Fashion Assignment
Along with products, they have entered the services sector too, having cafe’s and hotels worldwide (Fernie et al, 1997; Gindt & Potvin, J. 2013). To best understand the brand design architecture of Giorgio Armani, we fist need to create an understanding of the environment in which it operates. The organizational Map of Armani Armani has diversified into many brand facets, adding more levels to…
MMK265 T1 2013 Major Assignment
Moreover, apart from the above aspects, the recommended research design in which the sort of research, sampling technique and data collection course have also been considered. Finally, a detailed assessment of the limitations and caveats along with useful recommendations has been reflected for conducting the research study effectually. Table of Contents 1.Executive Summary 2 Table of Contents 3…
An analysis of the consumers consumption motives of luxury fashion branding in China
But, there is an exogenous variable known as economic recession which has decreased the demand of luxury goods across different nations of the globe and majority of the countries of the world are still struggling with sluggish economic growth. Now the fact is that during the time of economic prosperity, people may indulge themselves in luxury purchase but during the time of economic uncertainties,…
2013 Fashion Promotion
With shifting demographics, and augmentation of the internet, the fashion industry is progressively becoming a global and multifaceted business. This characterizes a significant difference in the cultural, social and economic perception of the participant. The result of these differences in magnitude, occurrence and viewpoint is that fashion marketing is dissimilar at the local level, let alone at…