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Evaluation on the Marketing Plan of Ford I. Executive Summary Ford Motor Company has become a pioneer in producing high-end sport utility vehicles (SUVs) to the market. One of its new SUV model is the 2013 Escape, which uses low fuel economy and presents several features, including a hands free technology, voice command functions, and easy parking detection.
Further, different marketing strategies have been adopted by the company in order to meet the Ford’s objectives in promoting this new brand of car in the market. The company had used several promotional campaigns in order to create brand awareness to its target market around the world, such as print and digital ad campaigns. Moreover, it continues to evolve itself in order to meet the high demands of customers and keep track of technological advancements in the business world. In order to achieve excellence, Ford has laid out its set of objectives to lead their workforce in realizing the company’s goal. II. Company Description and Input from Corporate Strategies “Ford Motor Company was founded by Henry Ford in 1903” and become one of the top carmakers across the globe (“Heritage”). Ford had partnered with various businessmen to form the company. The first three cars, namely, the Models A, C, K, and T were done by three workers, and in order to increase their production of cars, Ford introduced the assembly line in 1913. Since then, the company had a high demand for its Model T cars because it was sold at a cheaper price. In 1920, the company became the top carmaker in the world. ...
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