Marketing: signs and their meaning

Marketing: signs and their meaning  Assignment example
Undergraduate
Assignment
Marketing
Pages 7 (1757 words)
Download 0
The definition of the term marketing has evolved over time and different authors have come up with different definitions.Marketing in the earlier days simply meant the sale of goods at the market place. …

Introduction

A keen look at the activities mentioned therein will reveal a chronological process and not the mere selling of goods it was deemed to be in the past. Marketers first of all research on what it is that the customers want. This can be through conducting surveys via issuing questionnaires to potential customers. After that, they plan on how their products will be tailor-made to fit the customer’s wants. This is followed by pricing the goods. When pricing, a number of factors ought to be taken into consideration such as; cost of production, competitor’s pricing, target market among other factors. The price has to be just right so as not to dissuade potential customers from purchasing the product. The next step involves advertising. This is basically creating awareness on the product- letting people know that the product exists and reminding those who knew about it already that it is still in the market. When advertising, it is important to come up with an advertisement that properly communicates about the brand and appeals to the target market. Lastly, selling- which is where the customer is finally convinced to purchase the product. An important point to note even from the definition given above is that marketing is customer-based. There is a fallacy that marketing is about advertising and promoting ones business. Such thinking is wrong. ...
Download paper
Not exactly what you need?

Related papers

Integrated Marketing communication of Honda Civic in the US
The plan specifically looks at various promotional styles such as the advertising, PR and promotion in a bid to appeal to the interests of many potential customers. The main goals of the IMC strategy is to appeal to the interests of as many people as possible in a bid to fulfil the broad objectives of satisfying the needs of as many people as possible. As such, this report seeks to outline the IMC…
international marketing
However, globalization has not diminished social and cultural differences across markets which suggest that marketing communication strategy needs to address these differences when communicating across cultures. Hofstede’s dimensions of national culture are the most widely applied theory in understanding national and international markets. This paper argues that the concepts of self, personality…
Marketing Communication in Morocco
As such, this report is about advertising in Morocco and the marketing communications tools and techniques used in this particular country. The report starts by explaining the meaning of marketing communication in order to gain a full understanding of the whole concept. This will be followed by an outline of advertising in this country as well as anevaluation of the structure of advertising with…
Marketing Heritage and Digital Innovation: An Apparent Contradiction
.7 5.3 Product Market Rivalry…………………………….7 5.4 Heritage may Peak Early…………………………….8 5.5 Using Technology to Move into Emerging Markets.8 5.6 The Case of Louis Vuitton………………………….8 6. Winning Strategies and Forecasts For The Future…………….8 7. The Advantage of Technology Based Innovation……………….9 8.…
Classic Airline's Marketing
Those who maintain the rewards program are largely dissatisfied with the program concept and redemption opportunities (68 percent of those surveyed), which contributes to diminishing brand loyalty and word-of-mouth advertising potential. Further, the operating expenses associated with carrying out the services are very high compared to revenues. The highest is fuel, unfortunately the management…
Marketing Communication
In the third section, semiotic analysis is done on the advertisement of United Colours of Benetton and has been interpreted depicting the underlying meaning of the advertisements. Semiotic Analysis Semiotics deals with symbols which occur in the form of pictures and text along with underlying meaning. Since advertisements both print and television tends to make an extensive use of signs and…
Marketing Is the Production of Signs and their Meanings
The all important consumer is put on a pedestal and venerated. Successful marketing operations create a hyper-reality that the ordinary customer believes in because most of the time it is unanticipated and unusual but exhilarating and artistic. For example, the Disney Empire is actually founded on the creation of fantasy which is not actually a requirement but a product of the cooperation of…