Got a tricky question? Receive an answer from students like you! Try us!

British Airways - Assignment Example

Only on StudentShare
High school
Author : titogutkowski
Assignment
Marketing
Pages 6 (1506 words)

Summary

British Airways Contents British Airways 1 Contents 2 Introduction 3 Company Overview 3 Marketing of British Airways: An overview 4 Product 4 Pricing 5 Place 5 SWOT Analysis of British Airways 6 Over All communication Strategy 7 ‘To Fly. To Serve’ Campaign 7 Taking Risks in London Olympics 8 Loosening Up through Social Media 9 Benefits of Social Media Presence 9 Strategy for engagement on social media 10 Conclusion 11 References 12 Introduction Marketing is not a new word but, it brings new feelings each time it is used…

Extract of sample
British Airways

Therefore one of the most important element of the marketing is the communication or promotion; along with the other elements such as product, price and place. Communication is a unique tool used by marketers in attempt persuades to target audience to act in a desired manner. The study looks to focus on the marketing and communications strategy of a British Airways. Over the course of the study marketing and strategic concepts such as the 4 P’s of marketing, SWOT analysis, Integrated Marketing Communication has been used. An overview of the marketing mix of the company has been provided. However, the study looks to focus on advertisement, and public relations strategy of the company. Also the social media marketing strategy of the company has been discusses as social media has emerged as a potent marketing and communications platform (Belch and Michael, 2005, p. 105). Company Overview British Airways happens to be the largest airline in the UK. The company sot privatized in the year 1987. The company provides international and domestic carriage for mail, freight and ancillary services. ...
Download paper

Related Essays

A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets
To evaluate and analyze the aviation market of Eastern Europe and its feasibility to launch the British Airways, a blend of primary and secondary research has been conducted with a mix of quantitative and qualitative approach. The analysis of the research clearly showed that people are reluctant to choose British Airways because of high prices as there are other better and cheaper alternatives available. This paper further presents conclusion, recommendations and SWOT analysis of British Airways in order to provide a comprehensive insight. Table of Contents Aims & Objectives 6 Airline industry…
36 pages (9036 words)
A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets proposal
In aviation industry however entering new markets is not easy as airlines need a lot of permissions to fly to their preferred destinations. For domestic routes, an airline gets a national license by the regulatory authority. For international flights, the regulatory authorities of all involved countries have to permit the course and destination. For expansion purpose if an airline to operate from out of a host country, like a multinational it also has to decide a suitable entry mode. Majority of the airlines prefer equity participation in existing airlines, or through mergers and acquisitions.…
9 pages (2259 words)
Corporate Strategy Assessment: British Airways
In addition, the organization offers travel packages that include hotel accommodations, car rentals and choiced options to avail of popular or unique travel experiences. The full service business model was explained as part of the airline business model in an article published by the Air Transport and Airport Research (2008) headed by Prof. Dr. Johannes Reichmuth. As disclosed, BA, being classified as a “full service network carrier” (FSNC) is “an airline that focuses on providing a wide range of pre-flight and onboard services, including different service classes, and connecting…
10 pages (2510 words)
Organisational Strategy and Desicion making
.5 British Airways Internal and External Capabilities.5 Strengths.6 Weaknesses.6 Opportunities.7 Threats.7 Discussion.7 British Airways Market Position Analysis using Porter’s Forces.8 Evaluation.9 Business Level Strategies.9 Strategic Change.11 British Airways Organizational Changes.12 Conclusion.
10 pages (2510 words)
British Airlines
The airline has restrictions to be the sole supplier of jet fuel in the airport. The airline also gives priority of landing slots to a systematic historic right of existing users. In the power of buyers, the airline has low concentration of buyers to suppliers (Brownsell 2009; Dombey & Odell 2002; Jackovics 2002). This means that the airline has a low bargaining power. Moreover, the airline has increased the internet usage thus creating awareness and interaction among the customers (British Airways 2010a; 2010b; British Airways 2010c). Regarding the threat of new entrants, the company has…
3 pages (753 words)
British Airways
However, this report has the limitation of reliance on not so recent data as retrieved from the British Airways official website. Introduction Founded in 1974, British Airways Plc, commonly abbreviated as BA has been recognised as the largest scheduled airline in the UK (Civil Aviation Authority 2013). Apart from scheduled airline, the organisation also operates both domestic and international carriage of mail and freight and associated services (Brownsell 2010). BA flies to over 300 destinations carrying over 33 million passengers in its 238 aircrafts (British Airways 2013, Table 1). From the…
5 pages (1255 words)
Buyer Behaviour : Summative Assignment
In relation to this particular ad campaign, the study will specifically highlight the target consumers, services offered, the location of the campaign, the timing of the launch and various other factors. Aims and Approaches of the Campaign Whenever an ad campaign is launched by a company, it marks certain factors related to marketing expansion. This factor also provides new opportunities for the target consumers to enjoy new variances and options pertaining to the products and services of a particular company. Behind every ad campaign there are certain aims and objectives. Correspondingly, the…
8 pages (2008 words)