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British Airways Contents British Airways 1 Contents 2 Introduction 3 Company Overview 3 Marketing of British Airways: An overview 4 Product 4 Pricing 5 Place 5 SWOT Analysis of British Airways 6 Over All communication Strategy 7 ‘To Fly. To Serve’ Campaign 7 Taking Risks in London Olympics 8 Loosening Up through Social Media 9 Benefits of Social Media Presence 9 Strategy for engagement on social media 10 Conclusion 11 References 12 Introduction Marketing is not a new word but, it brings new feelings each time it is used.
Therefore one of the most important element of the marketing is the communication or promotion; along with the other elements such as product, price and place. Communication is a unique tool used by marketers in attempt persuades to target audience to act in a desired manner. The study looks to focus on the marketing and communications strategy of a British Airways. Over the course of the study marketing and strategic concepts such as the 4 P’s of marketing, SWOT analysis, Integrated Marketing Communication has been used. An overview of the marketing mix of the company has been provided. However, the study looks to focus on advertisement, and public relations strategy of the company. Also the social media marketing strategy of the company has been discusses as social media has emerged as a potent marketing and communications platform (Belch and Michael, 2005, p. 105). Company Overview British Airways happens to be the largest airline in the UK. The company sot privatized in the year 1987. The company provides international and domestic carriage for mail, freight and ancillary services. ...
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