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Name Professor Module Date Principles of Persuasion Marketing and selling is a practical job that requires skills and techniques that persuade a client committing to buy products or goods. As such, it is a job that requires various approaches which will lead to acceptance on the client’s side.
This makes it a daily business as most of the clients that check in to the shop are convinced to settle for the available products and services. This is explicitly displayed in the Sears’ case where the salesperson used several principles of persuasion in selling a product to a client in need of a tractor. Principle of Reciprocation. Salespersons will try to help other people in the same way they would like to be helped. This is the case of helping a person when the salesperson would expect the same when shopping for some products and services that are needed. In this case, the salesperson was more than willing to help the client get the product. In the opening expression, the salesperson retorts “I’m here to help you find the right tractor for your needs.” In this statement, it is clear that the salesperson is willing to offer the services of helping the client find the appropriate tractor for their needs (Dillard and Pfau 518). In this approach, the client feels that the salesperson is positive about advising them on the best product. As such, the client pays more attention to the salesperson, which is the initial part in trying to record sales. ...
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