Competitor Selection Coca-cola Company has been a successful company over the years and is the leading group in the beverage industry. It is known for the production of brands which include coke, Fanta, coke classic and Diet coke. It is a company that ensures that the demands of all consumers are met by their production of a wide variety of drinks. The company is devoted to offering secure and high quality beverages (The coca-cola company, 2012). They have gained the trust from customers because they provide honest and correct data especially on the nutritional information. This explains why it has a high-quality over all over the world. The products offered are of different sizes so that the consumer can choose from a variety. It recognizes the fact that the world is dynamic, and changes every day, therefore, they develop their products accordingly. The competitors have a low representation as Coca-Cola has the biggest percent, 70% of consumers as compared to Pepsi’s 20% and Schweppes’s, 10%. Analysis of Price The prices are reasonable and are developed depending on the market. They also vary depending on the size of the bottle and seasons. (The coca-cola company, 2012) Some seasons such as summer have the prices of the products elevated. Research shows that 13% of consumers buy products in relation to price. Analysis of Distribution Distribution is offered to middle men and retailers, and this way, the products are sold extensively. This incentive is taken to reduce the costs associated with individual distribution. They have one main distribution point whereby the middle men obtain the products. Coca-cola products are well distributed with only 3% who do not have some of the products available. Analysis of Promotion The coca-cola company promotes their products by conducting sales events, and develops competitions with prizes to be won. Promotions are aimed to persuade the customer and make them purchase the goods. Advertising is also a form of promotion in which Coca-cola is known for their catchy advertisements. This is done through newspapers, television, posters and billboards. They also offer scholarships to students and also sponsor events such as games (The ‘coca-cola’ brand & sponsorship, 2000). Coca-cola has been successful because of their uniqueness around the world. It maintains to be the most trusted beverage brand and is the most preferred brand in relation to the research. This shows that they promote their products in the right manner. Part 2 Brand Background Founded in 1886, coca-cola has continued to develop extensively throughout the world. (The Coca-Cola Company, 2012). Coca-Cola has kept on implementing brand strategies that involve renewing policies and systems to keep up with the changing world. Coca-cola believes in responsible marketing of their products. This is explained by the fact that they target different customers including children. The company, therefore, has a policy that covers responsible marketing all over the world. Coca-Cola mainly targets the young people, and that is why most of advertising on media is done by young people. Coca-Cola has been the leading brand because the company keeps on reinventing their products.
The following essay entitled "Brand Image Development" is focused on the crucial role of brand development for business success. As the text has it, in an extremely competitive world full of many products, branding and marketing are necessary for every company. …
Brand image of Kenya as a destination.
Changes have occurred in the structure of the society as a result of more purchasing power in the hands of the people. This is one of the strong reasons that tourism worldwide has grown proportions. Kenya relies on tourism as an economic activity but due to frequent policy changes the sector has been experiencing decline in international tourist inflow.
The author explains that the specialty of the brand lies in its herbal ingredients and the composition of its variants and it marks its point of difference with the other brands in the market. The point of parity with the other brands is the quality of the product and matching standard of the Dew Fresh brand with the international brands.
The transfer is one that is based on specific strategies and understandings of the corporation and creates a different level of responses with consumer perception. It is noted that there are mixed responses with brand image transfer (Aaker, 1996), specifically because of the responses with the external environment.
Management Science happens to be a scholarly journal which publishes research papers on topics related to management, information technology, innovation, entrepreneurship and organization. Consumer buying behaviour is positively associated with the Business administration and Management Science pathway.
In this context, this paper attempts to propose such a framework by drawing on the theory of the Elaboration Likelihood Model for the study of the increase in branding and brand image, as well as subsequent success of the George brand at Asda in the past two years.
The findings show that Starbucks is already implementing many strategies that are improving its brand. Starbucks is now a household name and is continuing to delve into other areas such as joining forces with large companies to continue branching out. The company joins the recycling revolution and the Green Power Market Development Group.
Brandt among the leprosy patients who were deformed and unloved, most notably in the destitute areas of India. This disease was such that the victims felt no pain, hence, would not easily notice when some parts of the body are being maimed. The book argues that pain is a gift from God.
This has translated to revenues of more than 2,000 million in 2004. The company is rapidly growing as evident in the sales increase of nearly 22%. In the industry, only Red Bull has experienced such unprecedented growth.
Initially, the innovators of Red Bull observed that some individuals in Thailand drink some substance to keep their energy intact.
Studies show that for a company to be in a position to withstand competition from other companies doing the same business, the most important aspect that ought to be put into consideration is the brand (Web
3 pages (750 words)Essay
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