Spicy Cola - Case Study Example

Only on StudentShare

Extract of sample
Spicy Cola

Last Chance with the plan to expand its product line wants to enter into the soft drink beverage market. With the new product Spicy Cola the company wants to grab the market with its difference in the product feature. The company primarily targets the Australian supermarkets in Class A category and is not expected to be in direct competition with the similar player of the market like Pepsi and Coca Cola. The new product from Last Chance is mainly targeted towards the young generation for its trendy, cool and active nature and taste of the drinks.
This product differentiation from the company is expected to have huge potential in the market for its unique taste. This research is mainly concerned with the development of the branding plan for the product. For finding the drawbacks of the product qualitative research survey was conducted amongst sample customer to understand the need of the product and its packaging for a proper implementation of the strategy in accordance to the mood, taste and color of the soft drink. The branding plan describes each and every aspects of the launch process from brand name, logo, target market, positioning strategy, pricing strategy, promotion and advertisement and packaging design for Spicy Cola to brand equity management system for the evaluation of the product success after the launch in the market. ...Show more

Summary

This research is mainly concerned with the development of the branding plan for the product. For finding the drawbacks of the product qualitative research survey was conducted amongst sample customer to understand the need of the product and its packaging for a proper implementation of the strategy in accordance to the mood, taste and color of the soft drink. …
Author : opalgreenfelder
Spicy Cola essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Spicy Cola"
with a personal 20% discount.
Grab the best paper

Related Essays

Coca Cola
Coca Cola Amatil has over two hundred product in the market including mineral waters, energy drinks and juices besides the four leading brands. Coca Cola Amatil Australia is a dominant market player commanding the largest market share in the soft drinks industry in Australia.
20 pages (5000 words) Case Study
Spicy Cola
The company primarily targets the Australian supermarkets in Class A category and is not expected to be in direct competition with the similar player of the market like Pepsi and Coca Cola.The new product from Last Chance is mainly targeted towards the young generation for its trendy, cool and active nature and taste of the drinks.
10 pages (2500 words) Case Study
Cola Wars Case Study
The economics and profile of the US carbonated soft drinks (CSD) industry was initially presented, prior to delving into the evolution of the US soft drink industry, where the cola wars started and transcended through diverse time periods. With new challenges that emerged in the late 1990s, Coke and Pepsi’s struggles to adapt to the changing environment and competitive pressures were expounded to finally seek the paths available to both institutions in the CSD industry.
8 pages (2000 words) Case Study
Coca Cola Case study
The global standardization strategy requires that all markets are considered the same and products are sold in each market using the same strategy. A global standardization strategy implies that the same product will be sold to all markets with the same pricing strategy.
3 pages (750 words) Case Study
Coca-Cola India
However, the company was not ready to dilute its stake and hence decided to close down all operations in the country and exit. After some years, the company again had plans to re-enter and conquer the Indian market and hence, CCI re-entered the Indian beverage market in the year 1993 (Research) (ICFAI Center for Management Research).
4 pages (1000 words) Case Study
Coca-Cola Case Study
Currently, Coke is the regarded as one of "world's most recognizable and widely sold commercial brands" as it ranks second in the international business arena. This paper aims to answer three important questions regarding the business operations of Coca-Cola.
5 pages (1250 words) Case Study
Coca-Cola Marketing
Today the company nearly offers four hundred different brands in more than two hundred countries and serves more than a billion servings daily. One of the biggest product launch of Coca-Cola is Coke Zero. The launch of Coke-Zero started in October 2006. It is marketed towards young males.
1 pages (250 words) Case Study
Coca Cola in India
The following are facts stating the ethical issue in the case study for Coca cola. Coca cola products in India were found to contain pesticide residues
2 pages (500 words) Case Study
Coca-Cola India
a-cola Company constitutes one of the American multinational corporations dealing with manufacturing, retailing, and marketing of non-alcoholic beverage (Banerjee, 2009). The company is headquartered in Atlanta, Georgia, but has done vast investments in other countries including
2 pages (500 words) Case Study
Coca - Cola Case Study
In addition to strong corporate culture, the company is taking active part in sponsoring world famous sporting events, such as World Cup Soccer, the NFL, the Tour de France, Rugby World and the Olympics. By investing in
5 pages (1250 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT