Online Recruitment - Fab Tiger Marketing - Essay Example

First, a manager has to ensure all reports are handled in the right criterion as stipulated by the firm’s standards. This will ensure all the work is done at the appropriate time and all the subsequent documentation is filed. As such, there will be a sense of accountability in running the firm.

In today’s world, it is evident that many employers are reverting to online recruitment, citing its prevalence. It is noted that the internet is one of the rapidly growing services that are in use with more than 60 percent of the world’s population. Therefore, many people will access the internet when they are looking for jobs or when they need to recruit employees (Dowling, Festing, and Engle, 2008:19). This makes it easier as both parties can easily and efficiently access each other. Secondly, the internet is used daily which creates an avenue of easy communication characterized by quick feedback. In such a situation, there is minimal dead time when communicating with an employee or an employer (Lipp, 2005:17). According to recent statistics, it is considered that more than 77 percent of job seekers use the internet to find employers. This shows that there are large numbers of people who use the Internet to find jobs.

Similarly, more than half of the firms use the Internet to find eligible employees. Though some firms have insisted on using the conservative means many are reverting to internet solutions in employment (Thorne and Pellant, 2007:21). Statistics in the United States show that more than 65 percent of the population has access to the internet. However, the number of people that have access to the internet keeps increasing, which makes it a flooded point of entry into the world of communication. This makes it relatively easy to approach an employee who bears the required qualifications. In addition, it is noted that job advertisements on the Internet circulate at a faster rate than using newspapers. As such, many people have reverted to using the Internet while seeking jobs. The same applies to employers as they find the internet appealing when advertising for vacant positions (Arthur, 2012:12). Apparently, this has reflected a drop in newspaper sales as a wide population does not feel the need to buy newspapers when the information is available on the internet.

Many firms and businesses have employed the best practice regarding online recruitment. One of these firms that expedite online recruitment is Fab TigerMarketingg. This is a marketing agency that specialized in direct mailing, telemarketing, and customer relationship management. When in need of employees Fab Tiger marketing embraces online recruitment. This has made it easier to achieve its target in the market as it can reach out to a wide pool of interested parties (MacKay, 2007:17). The second firm that has appreciated online recruitment is Webactiv, which specializes in marketing consultancy services. Most of its recruitment is done over the Internet, which is fast and convenient. The last firm that has the best practice for online recruitment is Insight Marketing Services. All these firms are based in the United Kingdom and have embraced the use of online recruitment. Since they need a massive number of employees, they have to use a method that will attract a large number of job seekers. This has made it possible to cut recruitment costs (Compton, Nankervis, and Morrissey, 2009:14). For example, it was estimated that online recruitment would cost $380 which is lower than the estimated cost of $3,290 per hire.

Several barriers are experienced in this kind of recruitment. First, there are numerous applicants for a single position. This is hectic as the management has to scrutinize all the applications to shortlist only the best candidates (Pham-Gia, 2009:22). Secondly, they have to employ personnel to monitor online applications at all times. Lastly, when using online recruitment, the recruiting officers do not have prior knowledge about the applicants. This complicates the issue of online recruitment.

Online recruitment is a positive aspect in the current world of technology especially for businesses and large firms. Many people are embracing its emergence as it proves to be cost and time efficient. However, there is a need for a better approach to online recruitment that minimizes a few shortcomings. Read More