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Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer
Pages 8 (2008 words)
Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer Student Name Class/Teacher Section 1: Introduction (196) This marketing research paper seeks to understand how those consumers, who need to replace a laptop, will make choices for what they plan to purchase next.
Surveying the customer base, as well as retaining information from social media, customer service reports, will all provide our company with trends of what our customers and consumers in general, are looking for in regards to communication devices (Oracle, 2012). Not only can we help our customers through this process of determining what they like in their current products, we can also tailor design our future products to meet those needs, and thus, give our customers what they need in new options and advances from their old products. Section 2: The Characteristics that Affect Consumer Behaviour (419) Consumers today, use the Internet to begin research for the products that will replace what they currently have. Market research is important in determining who our customers and potential consumers are and how they interact across our various platforms. These are obtained through web analytics of the social media and electronic devices used and are particularly effective when tied with customers already part of the company’s CRM system. ...
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