StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Marketing
  • Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer

Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer - Assignment Example

Nobody downloaded yet

Extract of sample
Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer

Surveying the customer base, as well as retaining information from social media, customer service reports, will all provide our company with trends of what our customers and consumers in general, are looking for in regards to communication devices (Oracle, 2012). Not only can we help our customers through this process of determining what they like in their current products, we can also tailor design our future products to meet those needs, and thus, give our customers what they need in new options and advances from their old products. Section 2: The Characteristics that Affect Consumer Behaviour (419) Consumers today, use the Internet to begin research for the products that will replace what they currently have. Market research is important in determining who our customers and potential consumers are and how they interact across our various platforms. These are obtained through web analytics of the social media and electronic devices used and are particularly effective when tied with customers already part of the company’s CRM system. ...
The following questions are important to be asked in terms of what information about our customers can be gathered in regards to answers, which also help us to move forward with a marketing strategy. Those questions are: Who is connecting with us and where are they coming from? What is their interaction pattern in search requests and links clicked? Are these customers buying from us, relative to the links they click on? What are the most popular categories within our products which lead to more browsing and purchases? Does pricing make a difference or is quality more important? How do we see our overall strategy of mobile/social media/Internet messages as influencing consumers’ patterns of browsing versus purchasing from our stores? (Oracle, 2012) In a recent online survey that Oracle conducted in April 2012 for the e-tailing group, the consumer base (1,033), for survey purposes, showed the following as background profile characteristics: 50 % male, 50% female Shopped online four or more time in the last year Typically spends $500 or more annually online 100% own a smartphone (required criteria for inclusion) 48% own a tablet device 29% are Amazon Prime members (Oracle, 2012). The largest group by salary was more than $100,000 annually at 35%, with the secondary group at $75,000-$100,000 annually at 22%, and 20% for both $60,000-$75,000 and under $50,000. Only 3% declined to respond to this question. The highest age group was 36-44 with 18-34 at 25%. There were 67% with college degrees and 53% who had no children living at home. The basic profile characteristic showed these were a fairly older group, professionals with higher education, with high-salary jobs ...Show more

Summary

Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer Class/Teacher Section 1: Introduction (196) This marketing research paper seeks to understand how those consumers, who need to replace a laptop, will make choices for what they plan to purchase next…
Author : richardhahn
Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Ethical Decision Making Process
By the time he is hospitalized he cannot breath, his kidneys are failing, he has rashes, and a compromised immune system. Batteries of tests result in no solutions. House realizes that the student, Brandon, has systems of a drug interaction from a medication he took, possibly by accident, which someone else likely gave to him.
4 pages (1000 words) Assignment
Consumer Decision Making Process
As the report discusses consumer behavior is a theoretical concept that addresses different stages a consumer would pass through before they make a particular purchase decision. The concept of consumer behavior is important in the field of marketing because it is highly related to consumer decision making.
8 pages (2000 words) Assignment
Marketing - Purchase Decision & Consumer Behaviour
Effort put into decision making process Low involvement Substitute products or competing brands Despite there being an endless list of other alternative brands of the same product, I did not consider any other as I have always liked the yogurt from Bulla Dairy Foods.
10 pages (2500 words) Assignment
Consumer decision-making models
The information search process for a household appliance is quite different from that of a holiday planning. In case of a household appliance, the customers recognize or feel the need of the appliance due to an unmet need say not able to have fruit juices because juicer is not available at home.
2 pages (500 words) Assignment
Buyer & consumer behaviour: measuring & interpreting brand performance
The discussion has been presented in three parts where the first part highlights the importance of the brand performance dealing with three questions over the kinds of markets, brand performance and preference and kinds of
8 pages (2000 words) Assignment
Marketing - Purchase Decision & Consumer Behaviour
One of the factors which led to me buying this product is its utility, that is, its ease of use and the fact that it can be used for a number of functions. A friend of mine also recommended the product and I therefore tried
10 pages (2500 words) Assignment
Buyer Behaviour: The Consumer Decision-Making Process as it relates to buying a new car
The UK auto market is dominated by key players like Nissan, Honda and Toyota (SMMT, 2013), with smaller firms competing over the rest of
8 pages (2000 words) Essay
Buyer behaviour
The understanding of the consumer behaviour allows companies to take proper marketing decision relating to the design, promotion, pricing, positioning and packaging of product. The organisations are focusing on new and
10 pages (2500 words) Assignment
Buyer and consumer behaviour
The strong competitor of Nando’s are KFC, McDonalds’, Subway etc. all of these companies produce almost same variety of products and have their presence in various countries of the world. With their strong and effective
8 pages (2000 words) Assignment
Consumer Decision Making Process
The information that will be used as a tool more than ever in marketing especially by targeting the information search stage. The point is the marketer needs to increase its online presence. This can be done by among other methods increasing the search availability in Google and other search engines.
4 pages (1000 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment