A&B Carboniferous is an Australian Company that is involved in creating awareness about a tax that is newly introduced in Australia. The tax is regarding carbon, in which citizens are required to participate in giving the same…
The campaign has a sole goal of letting the citizen embrace this newly introduced taxation in totality. There has been a lot of misinformation that has cropped up in response to the government’s attempt to implement this new taxation plan, the reason why this company is out to let the citizens understand pure intention of the government. This is where the importance of this company arises in view of creating an Integrated Market Communication (IMC) Plan. In real sense, Australian government is in a need to let the general public to understand gains entailed in the implementation of this new tax on carbon. In addition, there is a genuine cost that comes along in it, which is something that the government wishes the public to understand. Carbon dioxide is a gas that is released in our environment in various ways some of which include a natural way by plants in a definite carbon cycle. The other one is through our own activities which include burning of bushes, as well as smoke and soot arising from industries that individuals have established. As Kondrat’ev et al. (2003) observed and noted in their book, climate warming across the globe is as a result of growing carbon dioxide concentration. The reason behind this is endless emissions of fossil fuel burning in the atmosphere which ultimately contain adverse effects on human kind. So many scholars and researchers have come up in an attempt to estimate social cost of carbon. For instance, Bell (2011) has done a deep research and seen how recent technology is capable of reducing dangerous effects of carbon on human beings all over the world. She saw how different scholars have come up with integrated assessment models in their attempt to bring together knowledge in different disciplines just to show whether climate change policies bear any efficacy. This is the sole reason why my company is also out to let introduction of carbon tax in Australia, to inform the general public of its importance. Target Audience Segment Analysis In Australia, there are so many individuals that are targeted in order to let the information about carbon taxation circulate. For instance, it is a matter of fact that the entire people of great political diversity and different social backgrounds and understanding. In this case, carbon taxation is applicable to those citizens that are employed in various sectors by the government. In addition, individuals that are also employed by different nongovernmental organizations are also a target to this new taxation. The government will is not to hesitate in letting all the above targeted audience out in any way. There are still so many people that are neither employed by the government nor nongovernmental institutions. Most of them are self employed running their errands individually to earn a living. For instance, there are so many individuals who run their own business enterprises. This may be a small business enterprises (SMEs) or even bigger ones of which they may be having many employees to run and manage this. Such like group is a good target and because introducing this new carbon taxation ultimately results in what is benefiting them, they should be able to embrace it with in totality. These are the business people that will for sure make the taxation a success in the long run. Using an approach related to integrated communication is significant and more as relevant to a desired audience as Shahaf (2009), Integrated Marketing Communication plan is still essential in ensuring that everybody who earns a salary, be it from the government or through individual means are reached out. ...
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