Term Paper 2

Term Paper 2 Term Paper example
Undergraduate
Term Paper
Marketing
Pages 8 (2008 words)
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Term Paper 2 Executive Summary This term paper will reflect the strategic issues related to the business operations of the Grupo Modelo. In the first part of the project, an overview of the top brand of the company ‘Corona Beer’ will be provided (as given in the case study) followed by the SWOT analysis and the industry analysis of the company…

Introduction

Table of Contents Table of Contents 3 Introduction 4 Analysis 5 SWOT Analysis 5 Porter’s Five Forces Analysis 7 Staying Power 9 Summary and Conclusion 12 Works Cited 13 Name of the Student: Name of the Professor: Course Number: Date of the Paper: Strategic Analysis of Corona Beer Introduction This study has chosen Grupo Modelo in order to analyse the case study. In the first part of the study, the company overview will be provided followed by some information on its top brand ‘Corona Extra’. Grupo Modelo- Company Overview Grupo Modelo is a big and well known brewery company in Mexico. It was established in the year 1925. It alone holds 63 percent of the beer market in Mexico and exports its products to United Kingdom and United States. It has a joint venture with a company named Molson Coors Brewing Company UK Ltd. It exports mainly the Corona, Pacifico and the Modelo brands. Among them Corona Extra is one brand which is the fourth largest selling beer in respect of the volume. It is one of the leading brands sold worldwide. In the United States, the Corona Extra is at the top among the imported beers. Analysis SWOT Analysis Swot analysis is an important tool for strategic planning (Boone, and Kurtz 46; Ferrel, and Hartline 122). ...
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