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Sales promotion/ PR Portofolio - Essay Example

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Masters
Author : vchamplin
Essay
Marketing
Pages 9 (2259 words)

Summary

Sales promotion/ PR Portfolio Contents Contents 2 Please make this sure the whole report is in UK English 3 Introduction 3 UK High Street Fashion Market 4 Media in the retail industry 5 Segmentation, Targeting & Positioning this should be about how the industry might target segment and position the adverts to consumers (Industries do not go for segmentation, Companies within the Industry adopt STP strategy)…

Extract of sample
Sales promotion/ PR Portofolio

7 Positioning 7 Promotion 8 Sales Promotion Strategy: H&M a strategy is not needed and examples don’t need to be specific to H&M or M&S it should briefly describe the promotion e.g. price and others and why they are good or not (Sales promotional strategies are important and have been discussed through examples only) 8 Sales Promotion Strategy: Mark and Spencer, as above no strategy needed specifically to M&S (Sales promotional strategies are important and have been discussed through examples only) 9 Public Relations Strategy: H&M again not specifically to the store by the industry in general (Companies belonging to an industry adopts different PR strategies, PR strategy can’t be same for all the companies) 10 Public Relations Strategy: M & S as above they could be linked rather than 2 as it is genral also some theory could be used (Companies belonging to an industry adopts different PR strategies, PR strategy can’t be same for all the companies) 11 Public Relations: the common Factor perhaps for the industry and not just the above 2 stores (Companies belonging to an industry adopts different PR strategies, PR strategy can’t be same for all the companies) 12 Conclusion and Critical Recommendations 13 References 14 Tench, R and Yeomans, L. 2006. ...
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