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Sales promotion/ PR Portofolio - Essay Example

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Sales promotion/ PR Portofolio

7 Positioning 7 Promotion 8 Sales Promotion Strategy: H&M a strategy is not needed and examples don’t need to be specific to H&M or M&S it should briefly describe the promotion e.g. price and others and why they are good or not (Sales promotional strategies are important and have been discussed through examples only) 8 Sales Promotion Strategy: Mark and Spencer, as above no strategy needed specifically to M&S (Sales promotional strategies are important and have been discussed through examples only) 9 Public Relations Strategy: H&M again not specifically to the store by the industry in general (Companies belonging to an industry adopts different PR strategies, PR strategy can’t be same for all the companies) 10 Public Relations Strategy: M & S as above they could be linked rather than 2 as it is genral also some theory could be used (Companies belonging to an industry adopts different PR strategies, PR strategy can’t be same for all the companies) 11 Public Relations: the common Factor perhaps for the industry and not just the above 2 stores (Companies belonging to an industry adopts different PR strategies, PR strategy can’t be same for all the companies) 12 Conclusion and Critical Recommendations 13 References 14 Tench, R and Yeomans, L. 2006. Exploring Public Relations, Prentice Hall: England 14 Bibliography 14 Appendices 16 Please make this sure the whole report is in UK English Introduction The role marketing and communication is of utmost importance for any organisation. Sales promotion and PR are two of the most important elements of the promotional mix along with advertisement, personal selling and direct marketing. Sales promotion refers to the techniques used by companies to increase sales within a short period of time. On the other hand Public relations or PR is managing the flow of information between organisations and public. PR is all about creating and managing reputation (Kazmi, 2010, p. 79). It is used to gain trust and understanding between organisations and various public. The study has been conducted in lieu to determine the different sales promotional and PR activities conducted by some of the top notch high street fashion retail outlets in the United Kingdom. High street fashion refers to mass-market retail style. In the midst of high competition and economic unrest the UK retail market has seen a change in consumer behaviour, as consumers have tried to control the expenses. (The purchase behavior of the consumers tends to have major impact on the promotional activities) Therefore, the role of sales promotional and PR has become critical in motivating, retaining and building relationship with the consumers. Strategic and marketing tools such as STP concept, marketing mix, AIDA model has been used during the study. In order to analyse the sales promotion and public relations strategy of high street fashion retailers Mark and Spencer and Hennes & Mauritz (H & M), two of the top most high street retailers have been chosen (Dey, 2009, p. 133). Please don’t use M&S too specifically perhaps warehouse or TopShop more popular. (M&S Win Most Sustainable High-Street Retailer: http://bit.ly/Zh7t9L ) UK High Street Fashion Market UK retailers had to face some tough times as the economy continued to suffer due to the recession and global downturns. The retail growth rate for the 2012 was ...Show more

Summary

Sales promotion/ PR Portfolio Contents Contents 2 Please make this sure the whole report is in UK English 3 Introduction 3 UK High Street Fashion Market 4 Media in the retail industry 5 Segmentation, Targeting & Positioning this should be about how the industry might target segment and position the adverts to consumers (Industries do not go for segmentation, Companies within the Industry adopt STP strategy)…
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Sales promotion/ PR Portofolio essay example
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