consumer behaviour 5

consumer behaviour  5 Essay example
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The Most Effective Way to Understand Contemporary Culture is to Analyze the Trends of Its Youth Name Institution The Most Effective Way to Understand Contemporary Culture is to Analyze the Trends of Its Youth Falk and Falk (2005) define culture as the set of customs, values, and beliefs of people of a particular society…

Introduction

This is true because most cultures that were exhibited in the last century are no longer practiced today as the new ones have replaced them. Nevertheless, Falk and Falk (2005) argue that a particular society may have more than one culture at any given time. At the same time, findings showed that youths are the most expressive when it comes to understanding the modern culture of a country or society (Moor, 2003). This makes me agree with the claim that to understand contemporary culture one needs to analyze the trends of its youth. To begin with, contemporary culture can be defined as the present culture exhibited by people of a given society as opposed inherited culture (Arvidsson, 2005). Some of the typical examples of contemporary culture include modern films, new arts, music, and literature among others. ‘Understanding culture,’ therefore, implies understanding the reasons behind the creation of these new cultures (Falk and Falk, 2005). Therefore, for us to understand culture, we must consider not only the obvious features expressed in the new culture but also the issues hidden in the new culture. A typical example can be drawn by looking at the new trends taking place in the music industry. Here, one can see clearly that the new trends being developed in the music industry has their origins from youths in society as noted by Arvidsson (2005). ...
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