Segmentation, Targeting and Positioning to Circulate to all employees

Segmentation, Targeting and Positioning to Circulate to all employees Essay example
Undergraduate
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Marketing
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Paper Back Swap should know that SWOT analysis is a decision making tool used to evaluate strength, weakness, opportunities and threats that a company might be facing (Pride, William and Ferell, p33). …

Introduction

Jane Thomas’s Wyoming Analytical Laboratories, Inc may segment the market based on: income, age gender, occupation and marital status (Lamb, Charles, Joseph and Carl D, pp 403). Whereby, the market may be segmented on the bases of income, for example; low income earners and higher income earners may be served under different markets segments (Strydom, pp 161-164).
Additionally, Thomas’s Wyoming Analytical Laboratories, may segment their market based on marital status whereby, the company may offer products and services for married and unmarried customer (Pride, William and Ferell, pp159-162). Connectively, the company may segment the market and products based on the age. Whereby, young and elderly people may be served under different market segments (Pride, William and Ferell, pp159-162). In above connection, Thomas’s Wyoming Analytical Laboratories may segment the market based on gender for instance they may offer products for Male and female under different market segments (Pride, William and Ferell, pp159-162).Below is a figure showing strategies that Thomas’s Wyoming Analytical Laboratories, Inc may utilize to segment their market;
Additionally, Thomas’s Wyoming Analytical Laboratories, Inc may consider the various types of segmentation that may suit their needs. ...
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