Consumer Behaviour - NIKE

Consumer Behaviour - NIKE Essay example
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Features Illustrated by Nike Company for the Targeted Consumers Student name: Instructor name: Course name and number: Date submitted: Nike Company produces a wide variety of sports items. They make, shoes, shorts, jerseys, base layers etc. The company generates these products for sports like football/soccer, track and field, hockey, baseball, lacrosse, cricket, ice hockey, basketball, and tennis.


Also, in the year 2008, the company presented the Air Jordan XX3 which was identified to be a high-performance basketball shoes created with the environment in mind (Kapferer, 2012). Some of the Nike Companies’ newest shoes contain Lunarlite and Flywire foams to lessen weight. In addition, Nike Company is well recognized and popular in young adult and hip hop philosophy for their delivering of city fashion clothing (Kumar, 2009). However, The Company being well recognized for its performance, the question is “What constitutes the capability of the Company to capture its targeted consumers?” There is a bundle of attributes presented by the Nike Company for their targeted consumer consideration. Some of this attribute are discussed in the following paragraphs in detail. First, is the logo “swoosh” which is the company’s signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visualize Nike. Regardless to a check of excellence, the flowing nature of the logo has played a vital role to the marketing of the brand. The role of visual rhetoric is to influence the company’s targeted consumers visually. ...
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