Marketing the TV product: operations and strategies

Marketing the TV product: operations and strategies Dissertation example
Pages 40 (10040 words)
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<p>Understanding consumer behaviour attitude towards a show is of utmost importance for a program or show or event marketer. He needs to communicate the unique offering in his show to which the customer would effectively associate with. By having a good understand about the targeted viewer a the can ensure long term profits and growth for his show and for his career.


The viewer should be able to associate with the message of the promotional material. He should find some motivational factor in the message that can appeal to him when he is viewing the television. This factor should encourage him to undergo the first step of the decision making process. This message should further enco...

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