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Preparation of marketing job in Doha Bank, Qatar - Essay Example
The culture of a country comprises the beliefs and traditions that influence the interactions in the society. The culture will influence the selection of design, colour and language in marketing communication. Some countries have a high power distance while others have low power distance…
The workforce is multi-cultural since the bank provides career growth opportunities in order to enhance the employee value preposition (Doha Bank, 2013). The human resource management policy is geared at aligning the individual interests of an employee with the overall strategic goals of the bank. In addition, the bank has implemented market based compensation structures that support the individual employee job performance (Doha Bank, 2013).
Qatar is a sovereign state that is located in the Arabian Gulf and bounders Iran, Bahrain and United Arab Emirates. Historically, the country witnessed several cultures and civilizations since the 4th and 5th millennium B.C. Qatar was once considered a pearl-fishing centre that was dominated by the Thani family. The country was a British protectorate until 1971 when the country gained independence. The country is currently the wealthiest in the Arab region due to huge oil exports and economic diversification plans. The country is on the path of becoming a global energy giant and has ensured media freedom with Al-Jazeera satellite TV station attracting a lot of the global audience. In understanding the culture, it is important that we understand the history of Qatar people and the shared realities in the society.