STRATEGIC AUDIT OF A CORPORATION - Assignment Example

Only on StudentShare

Extract of sample
STRATEGIC AUDIT OF A CORPORATION

In 1955, Sony successful released its first commercial transistor radios that dominated both domestic and international market, hence building international recognition in the field of electronics (Nagle 45). In 1958, TTK was changed to Sony, a Latin word which means sound. This was in line with the fact that the company initially opted to specialize in sound and electronic gadgets before undertaking a massive restructure in the line of its products. Given the increasing competition and market dominance, the company was forced to advance from mere production of digital and analogue electronic and communication devices. After conductive a comprehensive market search, Sony invested in advanced technology in the production of electronic with the latest innovation being the discovery of computer video gaming consoles. Besides, Sony has heavily invested its resources on technological integration and innovation that has made the company be successful in producing modern technology devices including laptops, video recorders, and PlayStations (Sony 92). The modern computer gaming is considered as one of the most successful technological innovation ever made by Sony. The popular PlayStation games have attracted interest from a large number of youths and from the sales of these games, Sony has made a great progress in terms of profitability and financial performance. ...
Download paper

Summary

Name: Instructor: Course: Date: SONY PLAYSTATION: SWOT ANALYSIS Company Background Sony Corporation is one of the oldest electronic companies that was founded in 1954 by Akio Morita and Masaru Ibuka in Tokyo, Japan. The corporation was initially named Tokyo Telecommunications Engineering Corporation…
Author : junior04

Related Essays

Strategic audit of Asics Corporation.
12 pages (3012 words) Research Paper
Marketing Audit
10 pages (2510 words) Essay
premier oil company
4 pages (1004 words) Essay
strategic audit of a corporation
4 pages (1004 words) Essay
Undertaking a Market Audit
8 pages (2008 words) Essay
This is a Strategic Management subject. The assessment is Strategic Audit. The Assignnment brief, example and marking guide will
10 pages (2510 words) Assignment
Marketing Audit
8 pages (2008 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!