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In 1955, Sony successful released its first commercial transistor radios that dominated both domestic and international market, hence building international recognition in the field of electronics (Nagle 45). In 1958, TTK was changed to Sony, a Latin word which means sound. This was in line with the fact that the company initially opted to specialize in sound and electronic gadgets before undertaking a massive restructure in the line of its products. Given the increasing competition and market dominance, the company was forced to advance from mere production of digital and analogue electronic and communication devices. After conductive a comprehensive market search, Sony invested in advanced technology in the production of electronic with the latest innovation being the discovery of computer video gaming consoles. Besides, Sony has heavily invested its resources on technological integration and innovation that has made the company be successful in producing modern technology devices including laptops, video recorders, and PlayStations (Sony 92). The modern computer gaming is considered as one of the most successful technological innovation ever made by Sony. The popular PlayStation games have attracted interest from a large number of youths and from the sales of these games, Sony has made a great progress in terms of profitability and financial performance. PlayStations among others are examples of consumer revolutionary products launched by Sony. Sony ventured into console computer games in 1994 through Sony Computer Entertainment department (Nagle 51). This department is charged with the responsibility of developing, publishing, marketing, and distributing PlayStation software. SWOT Analysis of Sony PlayStation This involves investing internal and external factors and how these environmental factors impacts on the market performance of Sony. Strengths Having established itself as one of the most successful companies, Sony has since then developed a strong positive reputation and brand name among its potential customers internationally (Nagle 65-9). Sony is a multinational corporation that has emerged as one of the most respectful and successful firm in the field of electronics. Besides, Sony has therefore developed strong customer base and loyalty owing to the quality of its other products such as T.V, DVD and other electronic devices. For this reason, the introduction of PlayStation will heavily attract a good number of consumers from the current customer base of Sony. A survey conducted among the consumers in 2011 tagged Sony as being the most value corporation especially in Asia. Secondly, having been in this field for decades, Sony boasts of strong skills and expertise production techniques that are essential in developing quality computer gaming consoles. This implies that the company is associated with quality products that make it more preferred by the consumer. Through its technical and professional experts, Sony’s console games are very quality and diversified depending on the needs of the consumers. The company therefore produces games of high definition quality to match the taste of the consumers. Sony Company is synonymous for its technological excellence and rich heritage of technological expertise that is has made in successful in this competitive market for decades. Through such skills, Sony has managed to guarantee its customers quality gaming products. Sony Company always ...Show more


Name: Instructor: Course: Date: SONY PLAYSTATION: SWOT ANALYSIS Company Background Sony Corporation is one of the oldest electronic companies that was founded in 1954 by Akio Morita and Masaru Ibuka in Tokyo, Japan. The corporation was initially named Tokyo Telecommunications Engineering Corporation…
Author : junior04
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