STRATEGIC AUDIT OF A CORPORATION

STRATEGIC AUDIT OF A CORPORATION Assignment example
Undergraduate
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Marketing
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Name: Instructor: Course: Date: SONY PLAYSTATION: SWOT ANALYSIS Company Background Sony Corporation is one of the oldest electronic companies that was founded in 1954 by Akio Morita and Masaru Ibuka in Tokyo, Japan. The corporation was initially named Tokyo Telecommunications Engineering Corporation…

Introduction

In 1955, Sony successful released its first commercial transistor radios that dominated both domestic and international market, hence building international recognition in the field of electronics (Nagle 45). In 1958, TTK was changed to Sony, a Latin word which means sound. This was in line with the fact that the company initially opted to specialize in sound and electronic gadgets before undertaking a massive restructure in the line of its products. Given the increasing competition and market dominance, the company was forced to advance from mere production of digital and analogue electronic and communication devices. After conductive a comprehensive market search, Sony invested in advanced technology in the production of electronic with the latest innovation being the discovery of computer video gaming consoles. Besides, Sony has heavily invested its resources on technological integration and innovation that has made the company be successful in producing modern technology devices including laptops, video recorders, and PlayStations (Sony 92). The modern computer gaming is considered as one of the most successful technological innovation ever made by Sony. The popular PlayStation games have attracted interest from a large number of youths and from the sales of these games, Sony has made a great progress in terms of profitability and financial performance. ...
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