Supply Chain Design

Supply Chain Design Essay example
Masters
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Marketing
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Supply Chain Design Name: Institution: Executive summary Meditech is one of the principal market leaders in the supply of endoscopic surgical instruments. The Company is responsible for manufacturing and supplying low cost surgical equipment, either to independent surgeons or hospitals…

Introduction

Customer service in the industry within which Meditech is operating is a crucial consideration, owing to the urgency of medical operations. Failure to deliver equipment in a timely manner, therefore, places the Company at a risk of incurring losses and losing its competitive advantage. For Meditech to retain its current share of the market, drastic supply chain management measures must be executed (Simchi-Levi et al., p. 18). Introduction Acute competition in the contemporary international markets, continuous introduction of commodities with short life spans, as well as, increased customer expectations are some of the factors that have prompted most businesses to focus extensively on management of supply chains. The mentioned aspects, coupled with constant progress in procurement and communications technologies, also motivate the uninterrupted development of supply chains and techniques for their effective management. In an ordinary chain of supply, manufacturers procure raw materials, produce commodities and ship them to warehouses for transitional storage, later shipping the products to customers or retailers. This is not any different from the procedure followed by Meditech. However, logistical problems are bound to occur in a supply chain, warranting better management of the interactions between suppliers, manufacturing departments, storage facilities, and retail outlets. ...
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