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: Study the challenges that face Saudi Post for expanding E- commerce of the products Non- related to traditional mail system - Dissertation Example

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: Study the challenges that face Saudi Post for expanding E- commerce of the products Non- related to traditional mail system

These organizations need to attract and reignite the charm of using postal services and therefore they need to come up with some new technology or new service that could meet the needs and demands of the people in the market. Saudi Post, one of the leading postal service firms in Saudi Arabia have identified an opportunity and therefore they have introduced an online shopping portal in Saudi Arabia in order to attract consumers to not only use the services of postal service firms but also to attract consumers towards online shopping. One of the recent development and advancement in the online market place of Saudi Arabia is the introduction of e-mall. The newly introduced e-mall is a first online shopping portal in Saudi Arabia. With the increasing trend of online shopping around the world, e-mall would face several challenges considering the perception and believe of people in Saudi Arabia about the online shopping and this is one of the reasons why this research study would analyze and examine the challenges that e-mall is facing in Saudi Arabia and what kind of challenges it would face in the time to come. However the main aims and objectives of the research study have been mentioned below: To identify different kinds of challenges faced by Saudi Post as they have introduced e-mall. To identify and examine how these challenges have influenced the strategies, approach and planning of Saudi Post in relation to introducing e-mall in Saudi Arabia. To identify and analyze the challenges faced from the perspective of consumers by the introduction of e-mall. To identify how consumers feel about the introduction of e-mall in the market. To examine the reaction of retailers and other organizations that are using or planning to sell their products through e-mall. The researcher would be aiming to answer the following research questions in the dissertation: What kind of challenges Saudi Post have faced as they introduce e-mall? What kind of challenges e-mall would face in attracting traffic to the online market place and whether the perception of people in Saudi Arabia would change regarding online shopping with the introduction of e-mall? How e-mall is beneficial for the retailers and general consumers? 2. Methodologies Research Approach: In order to explore and identify the different challenges and opportunities for the new concept of electronic mall or store by the Saudi post, the researcher will apply both descriptive and explorative research approach. The main aim of the descriptive research approach is to present and describe the current or prevalent situation in reference to the topic under investigation. In reference to this research project, the descriptive approach will allow the researcher to analyze and explain the current situation regarding different shopping trend and consumer preferences. On the other hand the explorative research approach is conducted or applied in order to explore the cause and effect relationship between the important variables and factors. In reference to this research project, the explorative research approach will allow the researcher to explore the relationship between the changing consumer preferences and the future prospects for the concept of the electronic ...Show more


RESEARCH PROJECT PROPOSAL FORM (7MG002) DISSERTATION PROPOSAL PROFORMA 1. Aims of the Dissertation: At present, the postal industry in Saudi Arabia is facing different kinds of difficulties. One of the major problems that they are facing is because of advancement in technology and with the introduction of services like email and messengers; the postal services have become very limited…
Author : awiza
: Study the challenges that face Saudi Post for expanding E- commerce of the products Non- related to traditional mail system essay example
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