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Peddler's Pub & JJ Rossy's Report - Essay Example

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Peddler's Pub & JJ Rossy's Report

..8 8. References……………………………………………………..9 Abstract JJ Rossy’s is struggling with the problem of being a bar in a college city that is densely populated. As a bar in the downtown part of Halifax, it caters to students from the local University. JJ Rossy’s faces competition from nightclubs and bars that are within a walking distance. Even though, JJ Rossy’s and Peddler’s, which is its sister bar, are run under similar systems of inventory, JJ Rossy’s has been unable to keep a clientele that is profitable akin to what Peddler has been able to do. The management also needs to come up with a way to stabilize the sales in the bar. The paper gives five alternatives that they can use including downsizing, diversification, modernizing, or a combination of diversification and modernizing. The paper then offers recommendations for JJ Rossy’s problems, as well as an action plan for implementation of these recommendations. Problem Statement Immediate problem: Different from Peddler’s, JJ Rossy’s has unstable sales and is unable to attract profitable clientele consistently. Primary problem: Rossy’s management has not altered its concept of marketing since it was launched. The management has failed in modifying business strategy in order to incorporate the city’s demographics and industry trends. ...
While the bar was launched in 1987, it has been run under the assumption that clients will always drink wherever there is entertainment and liquor. The lack of a strategy in marketing that seeks to take advantage of the city’s demographics, consumer psychology, and industry trends, tying it to their layout and capacity. Although the Rossys run both Peddlers and Rossy’s using similar inventory systems and suppliers, Peddlers have sales with more stability. They possess a profitable and loyal client base with all its operations run on the same floor, which makes interactions on an every day basis much easier. They also have a basic strategy in marketing aided by its smaller scale, organized operations, and efficient layout that assures patrons that they can attain straightforward entertainment and quality service every time. JJ Rossy’s, however, cannot profit from a similar concept alone. Since it has three floors and sits 1050 clients, its losses are higher in comparison to a bar that operates on a smaller scale during peak traffic periods when clients are slow in entering. Additionally, while the clients can visit a bar to take lunch, there is less audience during the day on the dance floor, making for inefficient management and bar space utilization. Another reason that makes it essential for JJ Rossy’s to sell more than basic entertainment and liquor is its target audience. Students fill the downtown area looking for the newest trendy joint. JJ Rossy’s bar size is a factor in their favor with students interacting with more people and willing to come back. JJ Rossy’s has the highest capacity for bars targeting those under 25, yet the uninvitingly dark decor is not impressive to them. If not for the dance floor on the upper level, the bar ...Show more

Summary

Peddler’s Pub & JJ Rossy’s Report Name: Institution: Table of Contents Contents Page 1. Executive Summary………………………………………….3 2. Problem Statement……………………………………………4 3. Data Analysis…………………………………………………4 4…
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