Macro environment forces of CANADA

Macro environment forces of CANADA Research Paper example
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Marketing
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Macro Environment Forces of CANADA Demographic As of July 2012, Canada had a population of about 34,300,083 people, the population growth rate estimated at 0.784% (Indexmundi, 2012). Of this population, about 15.7% were aged between zero and 14; 68.5% of the population was aged between 15 and 64; and about 16% of the population was aged 65 years or more…

Introduction

The rate of urbanization in the country stands at 1.1% even as the net immigration rate stands at 5.65 migrants per 1000 individuals according to the CIA (Indexmundi, 2012). The country has a high literacy level with about 99% of the population aged at least 15 years being able to write and read. The Canadian population comprises persons of diverse ethnic backgrounds. The main ethnic groups and their proportions in the population is as follows: French origin (23%), British Isles origin (28%), Amerindian (2%), mixed backgrounds (26%), European (15%) and Arab, African and Asian (6%) according to the CIA (Indexmundi, 2012). Economic Canada has a stable economy that grows at an average rate of 2.5% per annum (Heritage.org, 2013). With a GDP of about $1.4 trillion, the country enjoys a per capita income of $ 40,541 and is the eleventh largest economy as measured by nominal GDP. The Canadian dollar exchanges at about 0.978 US dollars and 0.758 Euros (x-rates, 2013). The country has 2.9% inflation rate and an unemployment rate of about 7.5%. As of 2012, the country enjoyed Foreign Direct Investment totalling about $40.9 billion. Currently, the benchmark interest rate as set by the Bank of Canada stands at 1% (Trading Economics, 2013). Canada’s largest stock exchange market is Toronto Stock Exchange. ...
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