Analysis Of Population Services International - Case Study Example

Free

Extract of sample
Analysis Of Population Services International

The following discussions targets on implementing the plan of executing as desired, the meaning of social marketing and the prevailing differences with conventional marketing among other key significant aspects affecting the company. The brand name “Maya” connotes beauty in the official language of Bangladesh and refers to a contraceptive pill produced by the PSI Company. Despite the marketing and advertising made by the company to ensure that the sales of Maya increase accordingly as those of Raja, the sales turnover have continuously dwindled thus threatening the company’s future expectations. Therefore, it of salient need to resolve the situation before the company hits an alarming rate as the contraceptive loses relevance and its sales eventually decline in the market. The proper plan focused on by the management and perceived as the most accurate is the change of brand name. Through intense researches, the company realizes that the target clients perceive the oral pill as part of medication and will decline to make its purchases whenever the name seems to contradict them. ...Show more

Summary

Name Institution Course Instructor Date Population Services International The Bangladesh based company engages in production of products aimed at improving the social welfare of human beings across the globe. As a nonprofit making organization, Population Services International (PSI) engages in production of contraceptives and condoms and markets the products in the global markets at reduced prices…
Author : gbashirian
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Case Analysis Of Population Services International"
with a personal 20% discount.
Grab the best paper

Related Essays

Family Care International Company Analysis
Nonprofit organizations are organization and activities next to the institutional complexes of government, state, or public sector on the other hand and the for profit or business sector on the other, wherein it focuses on the field of welfare provision, education, community development, international relations, arts, environment and culture.
11 pages (2750 words) Statistics Project
Situational Analysis of International Marketing Environment
It has also enhanced the competition levels in the market that has led to severe price wars among the organizations. It has also increased the number of choices for customers as they are flooded with numerous options for purchase (Stark, 2011, p.6). The present study would analyse the business strategies of Marks and Spencer towards their business expansion into China.
7 pages (1750 words) Essay
Use of Electronic Monitoring to Measure Employee Productivity
The workplace is nowadays characterized by dependence on computer technology including use of the internet and email to accomplish crucial business tasks. The growth of telecommuting and mobility in working, facilitated by suitable information systems and tools provided by employers has promoted employee autonomy and flexibility both in the workplace and at home.
6 pages (1500 words) Case Study
Zenn Motor Company Ltd
Zenn Motor Company Ltd. ZMC has answered the question “What is marketing” by availing a commodity to consumers, which its use is effective and efficient. It has conducted marketing by providing its consumers with a vehicle that is friendly to the pocket and environment.
3 pages (750 words) Assignment
Company analysis of the Qatari Gulf international services Co (http://www.gis.com.qa
The Company was registered under commercial registration number 38200. The GIS Company acquires leases and establishes ownership as a holding Company. The Company’s legal form is a joint stock Company with an operational status. Its headquarters is based at Doha Qatar, Dafna area at 3rd floor Al Saad plaza building.
3 pages (750 words) Research Paper
Case Study Analysis
It makes the thinking beyond the level of importing and exporting. Importing and exporting constitutes very smaller portion of international business despite the wide attention of media. It is expected that globalization can be promoted through more internet commerce, more free trade, schools and communities, more networking of businesses and more advanced technologies.
7 pages (1750 words) Admission/Application Essay
Zara case company analysis report
Zara Company Analysis. Zara is one of the proficient players in the world of fashion and the leading brand of Inditex Group. The company’s financial prowess is so remarkable that it has been found to have a great effect the Spanish economy. This paper shall give an in depth analysis of the company’s internal and external environment.
21 pages (5250 words) Essay
Case Study Analysis: Alpen Bank
The case study deals with the analysis of the business strategy of the launch of credit card in Romania by the Alpen bank. The bank has planned for a business strategy to launch a credit card in Romania but only if it can bring in a profit of € 5 million in the consumer bank segment.
8 pages (2000 words) Case Study
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
Integrated marketing communications (IMC) has also emerged as an increasingly implemented strategy across organizations and agencies. The study will describe the mobile market statistics, competition and current as well as future trends, pertaining to UK market.
12 pages (3000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT