al., 2010). It has been apparently observed that the significance of corporate responsibility has been rising considerably in the modern day context. This can be justified with reference to the fact that the business corporations or firms possessing superior level of corporate responsibility ultimately help them towards attracting its entire workforce through lessening the turnover rates of the personnel and recruitment expenses among others (Cramer & Bergmans, 2003). In this paper, a critical evaluation about the approach of Nike towards corporate responsibility will be taken into concern. Various aspects like how Nike could best manage the situation and move towards corporate responsibility emphasizing upon certain important aspects will also be discussed in this paper. The aspects comprise leadership as well as structure of corporate responsibility, hiring procedure and centralization along with the process of decentralization. A Brief Overview of Nike Nike, Inc is regarded as one of the foremost innovators especially in the business segment of athletic footwear, equipments, accessories and clothing. The company is typically an American based multinational business corporation that deals with the design and the marketing of sports utensils, athletic footwear and various other recreational brands. The mission of the company has been viewed to inspire the athletes across the globe with incessant innovation (Nike, 2013). Conversely, the vision of the company is to become worldwide leader especially in the aforementioned business segment in the entire world. In this similar context, the company has been noted to develop its business by focusing more upon the significant aspects of sustainability along with innovation (Nike, 2013). It is worth mentioning that according to the performance rankings in the Climate Counts, Nike has acquired topmost position particularly in the business segment of footwear, clothing as well as accessories (Nike, 2013). Approaches of Nike towards Corporate Responsibility Nike undertook several approaches concerning corporate responsibility with the motive of becoming the worldwide leader particularly in the business segment of sporting footwear, clothing and accessories among others. The different approaches of Nike towards corporate responsibility have been noted while designing and manufacturing its broad array of products. In relation to designing products, it has been apparently observed that Nike has outlined and developed restricted substances lists (RSLs) in order to safeguard its entire workforce, suppliers and most importantly the consumers. The lists ultimately support the company towards effectively directing its different suppliers in the making of the brands which are safe and lawfully compliant. Moreover, apart from preparing and developing RSLs, the company executes environmentally preferred materials (EPMs) while designing its different products. According to the company, EPMs are principally described as the materials that extensively lessen the adverse environmental
Nike and its Approach to Corporate Responsibility Table of Contents Introduction 3 A Brief Overview of Nike 4 Approaches of Nike towards Corporate Responsibility 4 Discussion 6 Leadership Corporate Responsibility 7 Structure of Corporate Responsibility 8 Hiring Process 9 Centralizing and Decentralizing 10 Conclusion 11 References 12 Introduction The perception of corporate responsibility is fundamentally described as the activities of different organizations that depict the inclusion of both environmental and social concerns while performing different operational functions and making interactions with the chief stakeholders (Amato & et…
Corporate Social Responsibility Case Study Report Qantas. One of the things that have been recently brought in the society is corporate social responsibility. This is an alternate way of dealing with things that are connected to human beings. A good example of these CSRs is Qantas Airways.
Competitive business environment has exerted pressure on firms to examine their social responsibility activities. Corporate social responsibility (CSR) has been defined as a concept whereby companies integrate social and environmental concern into their business operations and interactions with their stakeholders on a voluntary basis (Perrini, 2007).
It is difficult to measure Corporate Social Responsibility (CSR) on the basis of profits or loss of a company. The nature of CSR is internal or external to a company. That is, the company may choose to internalize CSR by integrating CSR standards to its daily routine such as the one followed by us at Nestle (Nestle, 2010).
This also results in good customer relations and generally favorable publicity. E.ON has shown good business sense when it adopted some serious almost desperate measures to control emissions for which its employees and their non operation actions were responsible.
The overall research approach utilized the Qualitative Methodology. The Qualitative research is an important kind of scientific research. Scientific research consists of an investigation that : hopes to obtain answers to a question; systematically uses a predefined set of procedures to answer the question; gathers the necessary evidence; comes out with new findings that were not determined in advance; and, obtains specific findings that are applicable to the parameters of the study.
However, the third employee of the company, Jeff Johnson, suggested a different name that he came across in his dream. More than a dream, it was perhaps a divine intervention, as the name was Nike – “the winged Greek Goddess of victory” (Keller, 2008, p.126).
tarted off in Oregon, Beaverton which serves as its headquarter, it has grown into one of the world’s leading multinationals, with a chapter of it being in the UK. Again, apart from the company’s robust personnel base, Nike Inc. in 2012 was valued at 10.7 billion US
Economically, globalization has intensified and stretched interrelationships between countries across the world. This has led to emergence of new trade blocks, international trade and finance, and economic institutions (Steger 2013). In the Tanzania case study,
6 pages (1500 words)Case Study
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