marketing plan

Undergraduate
Essay
Marketing
Pages 11 (2761 words)
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Contents 1 MISSION Statement 3 1.3 Aim of the Marketing Plan 3 2  Marketing AUDIT (Internal) 4 2.0Company and Product/Service OVERVIEW [REQUIRED] 4 3   Situation Analysis (External) 4 3.1 Environmental Review 4 3.2 Market Overview 4 3.3 Market Segmentation Review 5 3.4 Competition Analysis 5 3.5 Distribution Analysis 6 3.6 Competitive Advantage Review 6 3.7 Critical Success Factor Review 6 4 SWOT Analysis (Summary) 7 4.1 Strengths & Weaknesses 7 4.2 Opportunities & Threats 8 5 OBJECTIVES and Issues 8 5.1 Financial Objectives 8 5.2 Marketing Objectives 9 5.2.1 Existing Markets - Penetration & Development 9 5.2.2 New Markets - Entry & Development 9 5.3 Sales Objectives 9 6 MARKETING Strategi…

Introduction

und the world in cleaning and washing of dishes and other crockery. Ultrasonic dishwasher would offer bacteria free cleaning to make sure that the cleaning does not harm the health of people. 1.3 Aim of the Marketing Plan The main aim of this marketing plan is to analyse the introduction of an ultrasonic dish washer, a product that Ultrasonic Solutions is introducing in the market by analysing the behaviour of consumers and how the firm should manage its marketing campaign to make the most of the opportunities prevailing in the market. ...
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