The introduction of an ultrasonic dish washer - Essay Example

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The introduction of an ultrasonic dish washer

In relation to the study, the company which has been selected is Ultrasonic Solution providers and one of the main products that will be introduced by the company would be the Ultrasonic dish washer. The product will be offering a cost-effective solution to people in the washing of dishes and another crockery. In addition to this, the product will be offering them comfort as many people do not like to wash dishes and crockery but with ultrasonic dish washer, the problem of washing and cleaning crockery would be solved. The product would be first introduced in the United Kingdom and then with the passage of time, the company would expand its offerings in other countries of Europe and then in other parts of the world. In addition to this geographic location, Ultrasonic Solutions aims to expand its product range as well and in future, it will be coming up with more products that could solve their problems related to home activities. Dish washers require a large amount of water to be used and this is one of the major environmental concerns of this product. However Ultrasonic dish washer would require 30 liters of water. However one of the important features of Ultrasonic dish washer is that it would recycle 20 liters of water and therefore only 10 liters of water would be required. Although there are some products that help people in a cleaning of dishes and crockery, however ultrasonic dish washer has several functions that would help in solving this problem. ...Show more


Research is done to analyze the introduction of an ultrasonic dish washer, a product that Ultrasonic Solutions is introducing in the market by analyzing the behavior of consumers and how the firm should manage its marketing campaign to make the most of the opportunities prevailing in the market.

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