Personal Marketing Plan Submitted in Fulfillment of the Requirements for Hospitality - Essay Example

?Personal Marketing Plan A Personal Marketing Plan Submitted In Partial Fulfillment of the Requirements for Hospitality and Marketing School of Professional Studies Hospitality Management Department New York City College of technology Date Table of Contents Contents Contents 2 Executive summary This personal marketing plan is about branding my skills in the job search. It is a road map for my career as it brings a sense of direction and focus towards my personal goals. Times have changed, and a lot of advancements have taken place only through the help of professionals. Therefore, it is important as a professional I market my expertise. In this marketing plan, I have reflected on my qualifications in the hospitality industry that would advance the industry. I have also discussed my major strengths, weaknesses, opportunities and threats relating to this field. I have mentioned all the relevant skills and knowledge that I have acquired to ensure optimal success in the industry. If well read, it is work worthy to be acknowledged and appreciated as it clearly reflects all my skills, qualifications and knowledge relevant in the financial sector. I believe that with my expertise and experience, I can be an asset to the tourism industry. Introduction This marketing plan shows all my skills and qualifications relevant in the tourism industry. Tourism is an extremely crucial area in today’s world because of the increasing demand in the industry with many people trading world wide. As a matter of fact, the sector of the tourism in the world is one of most diversified, and this is evidenced by high level of advancement in the various sectors such as hotel, game parks and game reserves, museums, historical sites and archives among others. With this kind of developing world, it then means that people should be always fore sighted, and every time, be innovative so as to come up with more advanced tourist industries. I chose this sector because I have the knowledge and expertise with regard to it and fully familiar with it (Pink 18). In addition, I am passionate and have a lot of interest in the hospitality industry. By having hospitality knowledge, I can work anywhere in the world and advance the industry with my skills and talent. Also the hospitality industry offers flexible working hours and a good pay while still having fun. Business is a major concern today due to the increased trading activities all over the world. Such activities have led to the development of the hospitality which is universal making the largest job provider in the world. In the developed countries like U.S.A, it has created a large number of jobs compared to the developing countries. The quality of living has improved because of the hospitality industry. Also people have started recognizing the essence of the hospitality industry unlike in previous years. Creativity and innovation have really transformed the industry. Also, strong marketing campaigns such as promotions, advertising and public relations have led to the advancement of the hospitality industry. There is the issue of work permit that one should have in order to be legible to work in the tourism industry. Such legibility is an investment and requires capital. Therefore, failure to have it may disqualify you to work in the industry. This is the best chance, for me to venture in tourism filed because I made an application for donation by an international NGO and it promised to fund me after I take my proposal. I can then not pretend and waste this opportunity. I also want to venture now because I had been given out a proposal plan concerning the tourism industry in many processing companies when I orally informed them about my plan. Other companies have also requested me to propose the techniques applied in acquiring the tourism industry and this means a good cash and good experience, as well. Personal mission statement My core values are Integrity, Honesty, Dedication, creativity and Innovation, Efficiency and Effectiveness. My vision is to get the best from the hospitality industry that would advance my career. The mission is to give the best marketing plan in the hospitality industry that will, increase efficiency in all area of operations for the industry especially in operations management (Pink 18). My target markets that my marketing plan has identified are hotels, museums, game parks and game ranges, beach resorts, historical sites and archives among others. This personal plan will not only benefit the hospitality industry but also other sectors and the society at large. Good communication channels will always lead to advancement in the tourism industry and will also promote the level of security among the employees and employers. The sector of transport is also an indispensable beneficially of this kind of plan. This is because most of the air craft, submarines and ships promote this area of tourism industry by bringing services through tourist people. Summary of goals My first goal is to provide good customer service without discrimination. Customer service is essential especially in the hospitality industry where one meets different people with different attitude, beliefs and cultures. One has to be courteous, friendly, well groomed and lively apart from offering quality services. My second goal will be to secure a good job in the hospitality industry especially with big employers such as the intercontinental international hotel like Hilton Mariot. The advantage of working with the big organization is that they offer attractive remuneration that is in light of one’s qualification and experience. Situation analysis There are many people with the same qualifications as me. Therefore, there is a lot of competition in the hospitality industry a crucial issue that cannot be ignored (Pink 18). People have realized the goodness of investing in education and choosing the most demanding careers. To cope up with this competition, I will from time to time broaden my skills and be innovative to be successful. Nothing remains the same and one has to be flexible and be able to adapt to changes. I will also put my goals as a first priority and ensure I remain focused towards them. I will identify my major strengths and weakness and create proper channels of communication through socialization. Politically, this job can be affected if there is strong political influence in the organization which might lead to conflict of interests. With such influence, the organization may be forced to work at the interest of the parties instead of the public. Political instability in the country can affect the performance of the whole hospitality industry. Economic problems such as inflation and changes in interest rates due to the cyclical nature of the markets might have an adverse impact in the hospitality. Such factors result to high rates of unemployment and as a result the purchasing power of customers reduces. This reduces the sales revenue and profits of an organization. Social factors that can affect this job are personal beliefs, values, religion and traditions. A believe that mortgage interest rates can lead to the financial crisis globally can really put away investors and results will be adverse to the whole sector. Technological changes also may affect this job since technology changes from time to time. Such changes may affect the systems in use in the hospitality industry by rendering them obsolete. This means extra costs will be incurred in adopting new systems. In addition, I will have to train and get knowledge on how to use the new technology (Pink 19). This leads to extra costs since without the knowledge, my career con come to a standstill. Finally, the other issue in this analysis is the market. The market share in the hospitality industry has reached maturity. The numbers of people with similar expertise as mine are very many making the market flooded with the skills. This might affect this job in that pay for my services might be below standard due to the market demand for the services. SWOT analysis SWOT stands for strengths, weaknesses, opportunities and threats of an individual, organization or market. My strengths are good education, vast experience in the hospitality, good interpersonal skills, good organizational skills, good communication skills, ability to adapt to changes and ability to work as a team. My most valuable skills include languages like French, English, Arabic and Turkish since am a multilingual person. This shows that I can serve can serve customers from different group a major requirement in the hospitality industry. My major weaknesses are that I cannot withstand working for long hours a common practice in the industry. The market is also flooded with a lot of people with expertise in hospitality industry, and this might lead to less pay. Major opportunities that lie before me in this industry are new job opportunities due to the high demand. Many businesses are coming up and need professional like me who have strengths such as mine. With such opportunities, I will be in a position to sell my skills. Threats that I might encounter include corruption, racism or tribalism and changes in technology that may render my expertise obsolete. Many organizations select people because they know them without considering their expertise. Others buy positions and such practices might lock people like me out from getting jobs. Market-product focus In this sector, I will major in the hospitality industry which deals mainly with Foods, beverages and accommodation. I will market my skill in the industry. I will study the market and identify potential employers such as the Intercontinental Hotels and Hilton Hotels. Also, I will market my abilities to perform well in the industry by mentioning my major strengths interests and values. I definitely work on my weaknesses, so there is no room for them. In addition, I will mention my previous achievements on how my skills have contributed to the success of my past organizations. Past performance is relevant as it will determine how my skills will affect the success of the new organization. Most of the employers nowadays are interested on how ones skills have contributed to success of previous employers. I will also register with the professional bodies so as to set a different path of my career. With these strategies in place, I am confident that I will display a good image by marketing my skills. Market programs I will create job leads by networking and sourcing vacancies through the websites. Most employers do selection and recruitment processes online. I will therefore create an e-profile to enable potential employers contact me. I will also contact prospective employers by sending them my resume and cover letters in order to create awareness of my profile. Nowadays, organizations outsource human resource services where all the human resource functions are performed by the consultants. To keep up with such a trend, I will place my resume with these executive recruiters who will market my skills. I will always make sure I am organized in such a way that names and contacts are not misplaced. Finally, I will create my worth by specifying compensation for my services. I shall deliver services at the customer’s convenience. I have already put in order the promotion strategies which will mention about the efficiency of the skills, knowledge, and compensation as the key aspects. Conclusion With the personal career goal in line with my skills and capabilities and with strengths that I mentioned in the SWOT analysis and the various opportunities that are there due to the developing world, I am able to execute any work that lies in the financial sector. I can deliver high quality services with a lot of efficiency and effectiveness. I will from time to time keep myself up to date by getting current information on what is going on in the hospitality industry. The language skills will enable me to communicate in different languages which have learned and ensure that I deliver services prospers. I will serve different customers from different ethnic groups. Works Cited Pink, Daniel H. A whole new mind: Why right-brainers will rule the future. New York, NY: Penguin Group, 2006. Pages 18-19 Read More