HOW TO IDENTIFY CUSTOMERS

HOW TO IDENTIFY CUSTOMERS Essay example
Undergraduate
Essay
Marketing
Pages 4 (1004 words)
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Identifying Customers Name: Course: Presented to: Date: Identifying Customers Customers are central to the operations of any business. Identifying, targeting, and satisfying customers are the main principles behind business operations. This makes it important for any business to have an elaborate record that clearly indicates the customers of such a company at different levels depending on activity, geographical location, and persistence, volume of goods purchased, among other different criteria that may be used to group, rank, and classify customers…

Introduction

Define The definition stage will involve the identity of the customers. In this stage the customers’ full names, phone numbers, emails, physical location, and distance from the business have to be recorded. Chverton (2002) asserts the importance of setting objectives in such key account management. The objective in the dry-cleaning business is to critically define the identity of the customer, which would help in understanding the geographic location of the main customers, and facilitate easy contact with such customers when need be. Collecting This stage involves the method to be used in collecting the customer details. Customer data will be collected from receipt books issued from the business, customer’s business cards, websites, and forms issued to all customers to fill their details after any transaction, emails, and calling the customer over the phone to inquire about such details. Once all the data about each and every customer is collected, the data is entered alongside the customer details, with each customer having being entered into the database with provisions for entering all the above data. ...
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