We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Report of Toyota moto corporation-international strategy - Case Study Example

Free

Extract of sample
Report of Toyota moto corporation-international strategy

Strategy and structure Toyota’s Brand marketing strategy: Focal areas of brand marketing The market development strategy for Toyota’s brand is the cross-national marketing strategy. After realizing that it was losing a large portion of its national market, Toyota shifted towards marketing its products in Japan as well as internationally. The strategy was developed to blanket all countries with the products of Toyota Company. Among the international strategies employed by the company to ensure success in the production of vehicles and other products for the international market included the following (Toyota Motors, 2013). The strategic model included an establishment of high quality auto supplier networks across their functional centers. Secondly, the company developed employee motivation models that focused on construction of housing and the provision of entertainment facilities to the company’s employees and their families. This strategy was grounded in the company’s view that employees are among the critical factors of its productivity and competitiveness. Thirdly, the company engaged in webbing the dealers of the company, so that they had access to the necessary distribution channels (Toyota Motors 2013). The Toyota Company has developed different production divisions, but the centrality of the company’s operations has been upheld. These were necessitated by the diverse needs of the products produced by the company, including the luxury division of America, which supplies the American

Check these samples - they also fit your topic

Vodafone international marketing strategy
Cost Reduction Strategy. Vodafone has been well-known for minimising their cost by dropping their operating expenses. Their cost reduction strategy helps to provide ‘scale benefits’ by optimising working and capital expenditure. Vodafone implements a series of cost programs which helps to minimise the operating costs.
15 pages (3750 words)Case Study
Managed Change at Toyota Australia
The malaise in the industry in Australia is widespread and not isolated to a few auto manufacturers and suppliers. Recent reports have it that most of the manufacturers, from Ford to Holden to Toyota.
8 pages (2000 words)Case Study
Toyota
Having Japanese background, it turned out to be the most prestigious automaker in the United States of America. One of the most attracting features of the company is that it has been successful in understanding the American car psyche. This report is the detailed PESTLE Analysis of Toyota, which has become the flagship company in the car industry across the world.
3 pages (750 words)Case Study
International Business Strategy of Zara
This paper endeavors to demonstrate the effectiveness of Zara - the largest flagship in Inditex in accessing a supranational context in pursuit of the three goals of efficiency, flexibility and learning, by indicating the enterprise’s overall strategy and the particular tactics it used in pursuing each and its comparative success in doing so.
15 pages (3750 words)Case Study
Business Strategy Nokia Corporation
This report traces the path of Nokia's coming into existence and hence reaching heights of success. It evaluates the importance of SWOT analysis in a better understanding of a business domain. Through SWOT, this report analyses Nokia's internationalisation strategies required in identifying the right industry and the right country for investing.
7 pages (1750 words)Case Study
International Corporate Finacial Strategy
Price-to-earnings (P/E) ratio is a derivative of the EPS and depicts the market's expectations of the company's performance. P/E ratio has seen a consistent downtrend since 2002 due to declining share price. Investment in Signet's stock is considered good for investors looking for income via dividends, whereas capital gains as seen by the trend are less likely to be achieved.
10 pages (2500 words)Case Study
International-Strategy essay
It wasn't until 1998 that company would relocate to Colorado. After it's founding in 1880 and developing a reputation for manufacturing producing glass and canning jars, the Ball Corporation expanded it's interest into avionics, metal beverage, food containers.
2 pages (500 words)Case Study
International Business Strategy
Assess the changes in Philips' international competitive strategy over the period of the case and briefly outline the reasons why successive management teams found it so difficult to improve its competitiveness. Today's business environment has increasingly become more turbulent, chaotic and challenging than ever before.
10 pages (2500 words)Case Study
Strategies of General Motors and Toyota Motor Corporation
While others improve their operations by reducing the cost to offer more competitive prices. Meanwhile, other players concentrate on improving their product lines and differentiating their offerings. However, it is notable that these changes in strategies are mainly mechanisms to cope with the fast-paced environment of the industry players. 
5 pages (1250 words)Case Study
International business strategy
Normally, resources are always bundled together to create organizational capabilities during foreign operations, and that is applicable to Vodafone as well. Vodafone Group, a
4 pages (1000 words)Case Study
market and other countries with luxury cars while other divisions specialize in the production of economy-class vehicles. Therefore the strategy of the company is shaped by the company’s strategic factors and differentiated needs like environmental protection. For example, in the American market, the company expanded into the production of eco-cars, in response to the increasing demand for eco-friendly cars. The company has also responded to the need to produce differentiated products, in response to foreign specification diversity and the level of sales realized in the overseas markets. For example, the company channels most of its off-road vehicles to the markets of developing or underdeveloped nations, where roads are likely to be rough, compared to the markets of developed nations like the US (Toyota Motors, 2013). Strategic Model to Counter Competition Towards countering the threat of competition, the company – besides introducing new vehicles – engaged in the reorganization of its sales channels in the different markets. For instance, in the Japanese market, the company introduced the Lexus brand and also reorganized its sales models, in preparation for the changes anticipated in the future (Taylor, 2003). These changes include anticipated changes in customer values and the market structure of Toyota’s market. Among the changes, include the reestablishment of the five brand names channels of the company, including Vista, Toyota, Netz, Corrolla and Toyopet. Among the areas of reorganization, is the company’s development of new dealership networks for Lexus during 2005. The company introduced 150 new dealers of the Lexus brand. The company consolidated the Vista and Netz networks, during the spring of 2004, increasing its footing in the new market segment (Taylor, 2003). Increased Environmental and
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Report of Toyota moto corporation-international strategy Case Study”, n.d.)
Retrieved from https://studentshare.net/marketing/87919-report-of-toyota-moto-corporation-international
(Report of Toyota Moto Corporation-International Strategy Case Study)
https://studentshare.net/marketing/87919-report-of-toyota-moto-corporation-international.
“Report of Toyota Moto Corporation-International Strategy Case Study”, n.d. https://studentshare.net/marketing/87919-report-of-toyota-moto-corporation-international.
  • Cited: 0 times

Summary

Toyota Motors International Strategy By Instructor Toyota Motors International Strategy Toyota Motors Company was established in 1937, and grew into the world’s leading car manufacturer. Throughout the history of the company, Toyota has faced different problems and issues, where it had to employ different strategies in order to achieve success…
Report of Toyota moto corporation-international strategy
Read TextPreview
Comments (0)
Click to create a comment
Let us find you another Case Study on topic Report of Toyota moto corporation-international strategy for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us