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Royal British Legion Marketing Plan Name of the Institute Appears Here Date of Submission Appears Here Introduction The Royal British Legion (RBL) is the prominent charity organization based on United Kingdom. The purpose of the organization is to provide financial, social and emotional assistance to retired or current service men of British Armed Forces.
It was this royal charter which gives the Legion the prefix 'Royal' in its title. Till date, the Legion is principally a campaigning organization which promotes the wellbeing and welfare of presently serving and retired members of the British Armed Forces. The first campaign of the Royal British Legion pertained to the campaigning for War Disablement Pension cases for war veterans. At present, campaigns of Royal British Legion which are ongoing include advocating for increased research into psychological conditions of Gulf War syndrome and for enhanced compensation for the victims of the war. Other campaigns by the organization include upgrading of War Pensions; the expansion of endowment mortgage payment for British military personnel that are serving outside the country. The key objective of the organization is better provision for support of British military personnel that are facing difficulties in resettling back into civilian life. One of the most successful campaigns of the organization is the one in which the Legion organized a fund-raising drive weeks before Remembrance Sunday. During the course of this campaign supporters of the war veterans were required to wear artificial red poppies on clothing. It was announced that the proceeds from the sales of the artificial poppy flowers will be donated to charity. ...
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