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Adoption and use of B2B enabling technologies in Australian companies. - Essay Example
Adoption and use of B2B enabling technologies in Australian companies.
B2B Marketing is a business transaction between business organizations, who are co-related, or deal with the same kind of products. An example is the relationship between a wholesaler and a retailer…
In the B2B transactions, the volume of trade is higher and large amount of capital flows between the two organizations involved. The main cause to this is that in a supply chain, involving B2B trade, many sub components involving the purchase and use of raw material in a necessity as compared to a business consumer relationship which involves sale of a finished product to the consumer (Ho, 12). In Australia, there is lack of excellent mailing and telemarketing campaign lists and therefore people who are involved in direct marketing are frustrated. Direct mail is always wasted by being sent to the wrong person and on most occasions, in major companies in Australia, the contact person is the company’s chief executive officer and this executive will receive constantly a series of irrelevant mail that on most occasions are of no use to him or her. In Australia, the maintenance of data and its quality is poor and a large amount of junk mail reduces business campaigns, causing irritation among clients, therefore reducing the growth of direct marketing. This lack of choice and low standard of data production creates an opportunity for us to engage in provision of specialist database services and of higher quality, developed through extensive research. ...