Got a tricky question? Receive an answer from students like you! Try us!

Strategic Management(EASYJET)-Introduction, company background - Essay Example

Free
Masters
Author : sporergeoffrey
Essay
Marketing
Pages 3 (753 words)
Download 1

Summary

The essay focuses on the problems that easyjet has gone through in its strategies to become a fully-fledged airlines that is a leader in domestic and European air routes, where it is dominant. With this in mind, the focus on the strategies is mainly on ethical challenges, where the moral problems come in relation to how it conducts business and even treats its customers, as well as its generation of revenue…

Extract of sample
Strategic Management(EASYJET)-Introduction, company background

Altogether, the essay focuses on the problems of the company in relation to its strategies in seeing that the company moves forward. The reason for picking easyjet as a research topic is that, it is a market leader in Europe and in the UK, as well as the problems it has faced from the owner of the Easyjet brand and threats of revoking the licensing for its use. Easyjet as a company was founded by Stelios Haji-Ioannou in1992 with humble beginnings as it started with wet-leased planes (SeatMaestro, n.d). The company grew from the humble beginnings from where it managed to get its air operator’s license and turned to a leader in the industry. Easyjet has focused on the strategy of being safe and sustainable, in which is a strategy to fulfil the means of the airline staying afloat through all conditions and circumstances that the economy may go through (Easyjet plc, 2011). With this in mind, the company has seen the successful implementation of safety measures, where the company focuses on the wellbeing of the clients and the efficiency of their services to meet the needs and demands of their clients. ...
Download paper
Not exactly what you need?

Related Essays

Longitudinal Strategic Development Study on easy Jet.
The first is termed as ‘dynamic packaging’ which includes selling the customers tour package which involves separate charges for flight and hotels. The next type is ‘Opaque Packaging’ where the customers pay a single price for both the flight and hotels. Easy jet provided multi language option for flights but not for the holiday packages though it wanted to make the concept of holiday packages internationalise and increase the market share. To enable this service IVIS group provided the airline with a team of technology consultant to assist the team of easy jet and work tighter to…
15 pages (3765 words)
Strategic Marketing - Jot Company
The number of toy companies that are in existence currently has meant that organizations have had to be creative in the way they approach this objective of expansion and one of the main activities that are involved in this agenda is marketing (Laermer & Simmons, 2007). Strategic marketing is an important part of the expansion plans of a company and requires conducting research and studies on the various issues that are affecting the company in relation to its activities and the nature of the industry (Kerin, 2012). This has to do with elements such as the direction that the industry is taking…
10 pages (2510 words)
Strategic Management
This is a niche, which is valued by customers, and Toyota Motor Corporation has taken advantage of it (Toyota Motor Corporation, 2009). SWOT analysis-Toyota motor corporation strengths Toyota has the biggest strengths in developing unique cars, and this is done through innovative technologies. This is evident when there is a vast market sale of Prius hybrid cars in the United States. These vehicles are fuel-efficient. This is what consumers’ want since they are becoming aware and conscious about the fuel-efficiency ratings. This has led to customer satisfaction and loyalty to the company…
3 pages (753 words)
Marketing campaign by Easyjet
A contribution to the profitability of business is always the ultimate aim of e-commerce. Leading companies, to access it, set an internet contribution target to achieve certain proportion of sales via the channel. When EasyJet launched its e-commerce facility in 1998, it sets an internet contribution target of 30 percent by 2000. To achieve this, they put the resources and communication plan in place and their target was reached by 1999. Assessing business contribution becomes difficult to a company who is not selling its products online. The role of internet to influence purchase should be…
6 pages (1506 words)
Company Background - Microsoft Corporation
The essay "Company Background - Microsoft Corporation" discusses company background of Microsoft Corporation. In the 21st century the company has diversified into other business sectors such as the video game industry. The firm in 2001 released the X-Box and subsequently in 2005 created the X-Box 360 which has sold millions of units worldwide. Microsoft has grown a lot during the last 28 years. The firm has a global workforce of 94,000 employees and a market capitalization value of $266.2 billion. The firm’s common stocks are sold in the NASDAQ under the symbol MSFT. As of April 25, 2013 the…
4 pages (1004 words)
The impact of service expectations on marketing strategies in the UK economy airline industry: A case study focusing on EasyJet
Moreover, this study is quantitative in nature as it involves identifying the impact of customer expectations on marketing strategies of Easy Jet with the help of SERVQUAL model. By selecting a sample of 100 passengers who had travelled through Easy Jet’s airline services, the researcher adopted purposive sampling technique. Survey questionnaire was developed to carry out the primary research. The empirical discussion revealed that SERVQUAL model is a valid and reliable tool which helps in measuring the overall performance of different dimensions of service quality. The results retrieved…
52 pages (13052 words)
Toyota. Background and Company History
It enjoys a market share of about 45% in Japan alone. Cho was the executive officer who catapulted Toyota into its current state due to his hard work and determination. Cho derived management experience and skills from Taichi Ohno who was the founder of legendary Toyota Production System. Toyota is known to be producing numerous models of cars that ranging from Corolla, Lexus to the Scion xB (Bremner & Dawson, 2003). Toyota enjoys huge revenues and profits from various parts of the world. The company has thousands of employees across the world. The company’s success is attributed to the fact…
4 pages (1004 words)